Cutwater Sales Merchandising Specialist
Listed on 2026-03-10
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Sales
Retail Sales -
Retail
Retail Sales
Cutwater Sales Merchandising Specialist
Job Location s: US-CA-San Francisco
Summary
Cutwater Sales Merchandising Specialist Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a Sales Merchandising Specialist to drive regional awareness and sales of Cutwater, Nutrl, and Skimmer Vodka Tea through merchandising, building displays, shelf optimization, resets, and consumer activations/events. As a Sales Merchandising Specialist, you will be responsible for establishing and maintaining relationships with retail and wholesale stakeholders, executing brand sales and marketing strategies, and engaging consumers to build brand loyalty.
Candidates must be highly motivated and results oriented. You will represent one of the world's largest brewing companies whilst growing your career in a fun, fast-paced, and dynamic working environment. Roles will report to Cutwater Area Sales Manager, and collaborate and take direction from local Cutwater Field Sales Team.
What We Offer:
- Competitive pay rates
- Quarterly KPI incentive potential
- Full-Time Benefits (Medical, Dental, Vision, Life)
- 401(k) with company match
- $500 per month car and $50 cell phone allowance
- Generous Paid Time-Off
Responsibilities:
- Build and maintain Cutwater, Nutrl, and Skimmers Product displays
- Establish and maintain strong relationships with key accounts and the local wholesaler.
- Deliver execution excellence to increase ROS through merchandising, building displays, shelf optimization, resets, and consumer activations/Sampling events.
- Identify New distribution, Display, Merchandising, and Shelf Space Opportunities within accounts.
- Sell New Distribution in targeted Independent Off Premise Accounts.
- Completion of daily activities tracking through Karma
- Provide competitive insights on local and regional activities/landscape.
- Achieve and/or exceed monthly and Quarterly key performance indicators (KPIs).
- Manage local budget & budget reporting/reconciliation.
- Additional tasks as assigned
Qualifications:
- Must be of legal drinking age (21+).
- Must be able to carry up to 25lbs
- Physical Requirements:
Regular kneeling/bending/ladder climbing/lifting/reaching overhead. - Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver's license and have access to reliable transportation.
- Available to work 40+ hours per week, including nights and weekends.
- Daily Access to a computer with Microsoft Office and home internet access (Must have Basic Excel and Powerpoint experience).
- Personal smartphone with the ability to communicate/report/take photos while in the field.
- Bachelor's Degree is preferred but not required or equivalent work experience will be considered.
- Excellent written and verbal communication skills.
- Professional demeanor and strong work ethic.
- Flexible and adaptable;
Impeccable time management skills - Organizational skills to meet weekly deadlines.
Job Will Remain Open Until Filled
Responsibilities (ABI/Agency portion)
The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Position Summary
The ABI Territory Sales Representative is responsible for developing and growing sales volume in their assigned territories through relationship building, and effective fact-based selling and presentations with retail account's operations personnel at store and market level.
Essential Job Duties and Responsibilities
- Selling:
Developing and leveraging relationships with key influence and decision makers in assigned stores and markets. - Delivering consistent market level contact and administration as per client and customer standards.
- Effectively gaining front end and main aisle presence of client brands.
Achieving Results
- Implement strategies to meet or exceed goals for assigned stores and markets.
- Growing POS for client brands by selling incremental display locations, selling the execution of plan-o-grammed locations, executing initiatives as well as maintaining in stock conditions.
- Analyzes and develops business plans each Quarter that identifies opportunities to grow sales within their territory.
Organizing and Planning
- Follows team sales call standards and strategically implements a call coverage plan that meets the business needs of client and the retail customer.
- Administration/Reporting:
Complete accurate and timely paperwork, reports, recaps, itineraries, expense reports, etc.
Travel and/or Driving Requirements:
- Travel and Driving is an essential duty and function of this job
Minimum Qualifications
The following are the…
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