Account Manager - NorCal

Founded in 1997, Clase Azul Mexico is a luxury spirit brand boasting a full range of ultra-premium agave-based distillates from the highlands of Jalisco, Mexico. We proudly work with local Mexican artisans to hand-make each of our bottles, and fully support Mexican artistry from ancestral distilling methods to indigenous craft-making. We work tirelessly to improve the lives of our team members and look to captivate the world through the spirit of Mexican culture!

The Account Manager Nor Cal is responsible for driving in-market execution and luxury account growth across Northern California. This is a field-forward role focused on frequent account visits, distributor partnership, trainings, tastings, and high-touch activations that increase distribution, visibility, and consumer pull. The Account Manager serves as a market expert on the Clase Azul portfolio and delivers best-in-class brand storytelling to trade and consumer audiences, reporting to the Division VP of the West and working in coordination with key commercial partners across the region.

This role is designed to spend the majority of working time in the market—visiting accounts, conducting trainings, partnering with distributor teams, and executing activations.

• Management of top on/off premise accounts in the Nor Cal and will report to the DVP of the West.
• Maintain a consistent weekly field schedule across priority accounts, including luxury on-premise and premier retail accounts throughout Northern California.
• Execute in-person account coverage, including menu placements, feature placements, staff engagement, visibility standards, and follow-up.
• Build and maintain a targeted account universe and establish a strategic visit cadence based on account priority.
• Work with, and when needed independently of, local distributor teams to secure listings in identified luxury accounts and organize promotional activities that increase visibility, activation, and consumer pull.
• Partner closely with distributor teams through regular communication and market visits to ensure strong execution and alignment in the field.
• Ensure distributor partners and key account staff are expertly trained, engaged, and motivated to confidently promote the Clase Azul portfolio.
• Be knowledgeable of current pricing, programming, and portfolio strategy in order to confidently pitch cocktail placements, menu features, and premium opportunities at top accounts.
• Manage brand allocations by SKU and market in coordination with the Area Manager and distributor partner to support strategic placements and luxury account execution.
• Participate in wholesaler reviews, key account reviews, and other market planning discussions to support performance and identify growth opportunities.
• Execute account-level follow-up including placements, visibility standards, staff engagement, and strategic relationship management.
• Manage amenity programs in select luxury hotel and resort properties, where applicable.
• Partner with the events and marketing teams to create unique experiences and activations that strengthen brand equity and reach Clase Azul consumers.
• Partner with the Private Clients and Events team to build and maintain a database of high-net-worth individuals, key organizations, and local influencers, while identifying and activating strategic third-party partnerships that reinforce our luxury positioning and create access to our target consumer through the Clase Azul experience.
• Work closely with the U.S. commercial team to execute both local and national initiatives, ensuring market alignment and follow-through.
• Coordinate with the local Area Manager to ensure clear ownership of priorities, aligned account coverage, and consistent communication across the territory.
• Provide regular reporting on activities against targets, competitor activity, market trends, and self-analysis of local distribution data to improve field effectiveness and execution.
• Manage and maximize the use of the annual personal travel and entertainment budget in accordance with company guidelines.
• Share ongoing field insights, risks, and opportunities with leadership, reporting to the Division…