Associate GTM Manager, Startups & Venture Capital

Description Why Join Us

Launchpad is one of Salesforce's most exciting growth programs — and SF is where the next generation of AI-native, generationally significant companies gets built. This role puts you at the center of that energy: but it's not a sales job. It's a builder's job.

You'll work with our sales teams to cover thousands of early-stage companies, tiny technical teams, and founders making consequential platform decisions in real time. The person who succeeds here is someone who can demo, configure, connect APIs, speak credibly about AI agents and developer tooling, and do it all in the same week as hosting a YC batch dinner. You'll bring the full depth of the world's #1 Agentic CRM to founders who need real help — not a deck — and you'll build the programs and infrastructure that let you do it at scale.

If you've been the most technical person in a sales org, the most commercial person on an engineering team, or have built something yourself and want to bring that energy inside a global platform — this is it.

Salesforce is the #1 Agentic CRM, helping companies become Agentic Enterprises where humans and AI agents drive customer success together on one trusted, unified platform. Our Global Private Equity & Venture Capital Practice is transforming how VC firms build value for their portfolio companies — and how founders build for scale.

More than 85% of unicorn companies are Salesforce customers, from early-stage to post-IPO. For startups, Salesforce is more than CRM — it's the GTM infrastructure that grows with them: from their first sales hire through to IPO and beyond. That means Agentforce for AI-powered automation, Headless 360 to build on the Salesforce platform without being locked into any single surface, and Agent Exchange — the world's largest marketplace for trusted agents, apps, and integrations.

Salesforce isn't just a tool startups adopt. It's a platform as big as their ambitions, and one of the most important investments they'll make as they scale.

Launchpad is Salesforce's startups program — and this role is focused on the earliest-stage companies in the ecosystem: VC-backed startups typically under 50 employees who are building fast, hiring fast, and making GTM infrastructure decisions with very little time and very few resources. They don't have a Salesforce admin. They don't have an IT team. And they won't wait six weeks for a solution.
As an Associate GTM Manager, you will be Launchpad's primary presence in the Bay Area's most active early-stage communities — including top-tier startup accelerators and founder programs (e.g. YC, Speedrun), founder networks, and the VC firms backing the next generation of breakout companies. But unlike a traditional relationship manager, your value to these companies is as much technical as it is relational.

You'll help founders actually implement and get value from Salesforce — not just sign up for it.

This is a high-volume, high-build role. You'll own scalable programs, create repeatable on-ramps for accelerator cohorts, and help define how you can build with Salesforce from day 1.

You will work directly with the Head of Startups and the broader Launchpad team to build the tooling, programs, and playbooks that help Salesforce show up authentically for the companies that will define the next decade.

Building & Scaling Programs

• Design and build scalable technical on-ramps for early-stage startups — including onboarding workflows, accelerator programming, and lightweight implementation guides that founders can actually use
• Own a high-volume territory of VC-backed startups under 50 employees — the coverage model here requires programs and tooling, not just conversations
• Build and maintain relationships with top-tier accelerator programs and founder communities to create consistent, repeatable cohort-level engagement
• Work closely with Salesforce SMB sales leadership to align on startup accounts and ensure the right companies get the right level of support
• Track and manage territory performance, contributing to regular portfolio reviews with Launchpad leadership

Technical Engagement & Value Creation

• Help…