Local A&D Trade Manager, GAGGENAU

BSH Home Appliances Corporation – Top Employer US 2024

Tomorrow is our home.

At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services.

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The Local A&D Trade Manager, Gaggenau delivers a Gaggenau brand experience to our trade clients that should be comparable to our ultra-luxury product position in the market. More than 80% of the time, Ultra-Luxury Clients take the product recommendations of their specifiers. Therefore it is critical Gaggenau creates a direct channel of business with these industry influencers.

• Define and develop sales program(s) through education and brand awareness strategies for the region’s luxury trade (designers/architects/single-home builders) channel while also managing their growth, driving retail sales to meet our annual retail revenue goals.
• Lead the regional business development of the Gaggenau trade program by identifying and on-boarding key specifiers (luxury and ultra-luxury designers/architects/builders/kitchen studios) who influence the purchasing of their luxury clients.
• Oversee the region’s trade program's (Club 1683) leads’ funnel through collaboration with the Gaggenau Mar Com agency and showroom trade leads.
• Manage and execute the day-to-day operations of supporting the trade program members' needs to continue their specifying Gaggenau appliances and meeting the program's annual sales performance minimums.
• Support the management trade rewards fulfillment systems and tracking between dealer accounts and trade client.
• Deliver to trade and dealers Gaggenau product expertise in overall brand, luxury positioning, and product knowledge, pairing these parties together when needed, working in collaboration with the Gaggenau Sales Manager and BSH Sales.
• Create and host training curriculum for trade clients, for in person and virtual presentation.
• Review design projects with a thorough understanding/expertise of the kitchen design planning process to guide trade clients on best placement of Gaggenau appliances.
• Manage measurability reports/track NPS or other client satisfaction reporting.
• Manage a CRM database, i.e. Sales Force, to maintain/cultivate the regional trade specifier database and develop and track KPIs of program membership/sales.
• Identify, create, execute trade cultivation/brand awareness events/engagements in collaboration with the Trade Marketing/Brand Manager, BSH Sales and Experience Center Teams.
• Identify and deliver marketing assets from the trade program members for the Brand's usage.
• Work collaboratively with Gaggenau Sales Managers, BSH District Sales Managers, BSH Builder Sales Managers and Dealer Sales Associates to inform all involved of new and existing project opportunities and members in the Gaggenau Trade program.
• Oversee the Gaggenau trade client journey from end to end: from product planning and order specifying, to order placement at retail through BSH order management, to delivery/install, to customer service and/or to post purchase follow-up and engagement.
• Support Gaggenau Sales Managers in dealer account efforts as needed.
• Support Gaggenau Brand Team on the creation of/content verification of sales tools and materials.

• Certification (training/education on interior architecture/design spatial planning) – Required
• 5-7 Years of Experience (Luxury Home Design, account management and business development) – Required
• 5-7 Years of Experience (Work experience in spatial planning, and understanding architectural and design plans, ideally in the kitchen industry, with familiarity reading CAD, BIM or other design files.) – Required
• Design…