Founding Sales Development Representative (SDR

The Role

As our founding SDR, you will build the outbound sales motion at Hedge.

Your job is to find great independent insurance agencies and commercial insurance producers, understand where they struggle to place business, and earn meetings for our brokerage team.

You will own the top of the funnel from prospect research through qualification and handoff. You will call, email, use Linked In, attend industry events, test messaging, and help build the sales systems that future SDRs will use.

This is a retail-distribution role focused on winning agency relationships. It is separate from carrier appointment outreach, underwriting, and submission placement.

• Research and prioritize independent retail insurance agencies and commercial producers
• Run disciplined outbound prospecting across phone, email, Linked In, referrals, and industry events
• Speak with agents about the commercial and E&S accounts that are difficult for them to place
• Qualify agencies based on business mix, submission flow, decision-making authority, and fit with Hedge
• Book qualified meetings for founders and brokerage leaders
• Join early sales calls and create clean, complete handoffs
• Build account lists, contact maps, sequences, call scripts, and follow-up cadences
• Maintain accurate CRM records, notes, next steps, and pipeline stages
• Test messaging and report what is generating conversations, meetings, and opportunities
• Use software, data, and automation to make outbound prospecting faster and more effective
• Learn commercial insurance and the wholesale brokerage market deeply
• Keep retail-agent prospecting separate from carrier outreach and risk-placement workflows
• Help recruit, train, and manage future SDRs as the team grows

• You consistently create qualified meetings with commercial insurance agencies
• Your meetings convert into active agency relationships and submission opportunities
• Your CRM and follow-up queue are always current
• You learn from rejection and continuously improve your targeting and messaging
• You help turn founder-led sales into a repeatable outbound system

• 1+ years of SDR, BDR, recruiting, agency sales, or other high-volume outbound experience
• Comfort spending significant time on the phone
• Evidence that you have met measurable activity, meeting, or pipeline targets
• Clear and concise written communication
• Strong research, organization, and follow-through
• Comfort with rejection, repetition, and direct feedback
• A competitive and accountable approach to your work
• Interest in building a sales process rather than inheriting a finished playbook
• Experience with a CRM, sales-engagement platform, or prospecting tools
• Insurance or financial-services experience is helpful but not required
• Willingness to work in person with a small, high-urgency team

• $60,000 to $100,000 base salary
• $110,000 to $150,000 on-target earnings with uncapped commission
• Meaningful equity
• Health benefits
• Direct sales coaching from the founders
• A path to Account Executive, brokerage distribution, or SDR leadership
• In office in San Francisco, six days a week
• The opportunity to build the sales engine behind a defining insurance company