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Director of Sales

Job in San Francisco, San Francisco County, California, 94102, USA
Listing for: Royal Lahaina Resort
Full Time position
Listed on 2026-08-02
Job specializations:
  • Sales
    Hotel/Hospitality Sales
  • Hospitality / Hotel / Catering
    Hotel/Hospitality Sales
Job Description & How to Apply Below

Director Of Sales

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition.

Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.

Located atop San Francisco's famed Nob Hill at the corner of California and Powell streets, Stanford Court hotel is steps from the city's best dining, shopping, entertainment and cultural attractions. The hotel features 393 well-appointed rooms and suites, offering comfortable accommodations for leisure and business travelers in a prime location. With a storied history dating back nearly 140 years, Stanford Court sits on the historic site of renowned "Big 4" railroad mogul, university founder, and U.S. senator Leland Stanford's elaborate private mansion.

Leland Stanford was at the forefront of innovation in his era, and today's Stanford Court hotel pays homage to his legacy by representing the new frontier of innovation for the 21st century.

Responsibilities
  • Supervise, administer and ensure timely completion of all activities of the Sales Department.
  • Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations.
  • Develop a complete knowledge of company sales policies and SOP's, and ensure knowledge of and adherence to those policies by the sales team.
  • Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
  • Meet or exceed set goals
  • Operate the Sales Department within established sales expense budget.
  • Participate in required M.O.D. and Saturday office coverage as scheduled
  • Be responsible for developing a Manager in Development (MID or DOSID) as assigned by the Corporate including sign-off on all competencies, and assist in his/her placement.
  • Coordinate group, transient and catering bookings to maximize profits.
  • Initiate and follow up on leads.
  • Maintain and participate in an active sales solicitation program.
  • Monitor production of all top accounts and evaluate trends within your market and ensure that the Sales Team is held accountable for those accounts within their respective territories.
  • Coordinate all non-group transient sales and catering solicitations to maximize overall profits.
  • Administer training in the Sales and Conference Svcs departments, according to Highgate Hotel standards.
  • Assist in the preparation of required reports in a timely manner.
  • Conduct weekly sales meetings according to Highgate Hotel standards.
  • Develop quarterly KRA's, and review the KRA process with the Sales and Conference Services Team to ensure that deadlines are met.
  • Conduct daily Highgate Hotel Business Review (HH ) meeting with Sales and Conference Services, operations staff and General Manager.
  • Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Banquet and Catering revenues.
  • Conduct all Sales and Conference Team Performance Appraisals according to Highgate Hotel SOP's.
  • Motivate, coach, counsel and discipline all Sales and Catering department personnel according to Highgate Hotel SOP's.
  • Review meeting planner evaluations as received to ensure that any problems are rectified.
  • Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property, and ensure that all Sales Managers conduct thorough site inspections.
  • Develop strategies to increase share from competitors when the hotel revenue penetration goals are not being met.
  • Use your property's computerized sales management system to manage the hotel's business, including (but not limited to) generating reports, entering business, blocking space and building accounts.
  • Monitor the Sales incentive plans and ensure that Sales staff can explain their potential earnings and benefits, and assist in ensuring that incentives are processed and paid according to the specified time period for each plan.
  • Ensure that Sales and Conference Service Managers are planning and executing sales trips as outlined in quarterly Key Result Areas (KRA's) and in the Sales budget, including preplanning, setting…
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