National Account Manager

The National Account Manager for Biscoff is a driven, results-oriented sales professional with a deep understanding of the U.S. retail landscape, particularly in the Grocery channels. The NAM owns sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing trade spend and promotional planning.

Strategic Account Management:
Own annual sales targets and business plans for assigned accounts including Albertsons and other key retailers in the West regions.

Relationship Building:
Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.

Retail Execution:
Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.

Budget Management:
Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.

Broker Oversight:
Lead day-to-day relationship with ASM, Lotus’ grocery broker, ensuring alignment and execution of strategic priorities.

Representation:
Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.

Collaboration:

Work cross-functionally with key stakeholders including Marketing, Finance, Demand Planning, Supply Chain, and Category Management

• Minimum of 5+ years of progressive experience in CPG sales, preferably within food or beverage categories.
• Proven experience managing national retail accounts in grocery or mass channels.
• Expertise in trade promotion management, forecasting, and annual planning.
• Proficient in syndicated data platforms (Nielsen, IRI, SPINS) and capable of turning insights into compelling customer-facing stories.
• Strong communication, presentation, and negotiation skills.
• Demonstrated ability to work independently, while thriving in a nimble, entrepreneurial environment.
• Prior experience managing and leading broker relationships is a plus.

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