Omnichannel Orchestration Lead (1291

Introduction

Axtria is a leading global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We are acutely aware that our work impacts millions of patients and lead passionately to improve their lives.

Since our founding in 2010, innovation has been our winning differentiation, and we continue to leapfrog competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria Data Max™, Axtria Insights IQ™, Axtria SalesIQ™, and Axtria Marketing IQ™ - enable clients to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations.

We work with over 100 Life Sciences companies, many with multiple engagements globally across 75+ countries. We continue to win industry recognition for growth and are featured in some of the most aspirational lists – INC 5000, Deloitte FAST 500TM, NJBiz FAST 50, SmartCEO Future 50, Red Herring 100, and several other growth and technology awards.

Axtria is looking for exceptional talent to join our rapidly growing global team. People are our biggest perk! Axtria is recognized for its organizational culture in both US and India, including certification by the Great Place to Work® Institute. Our transparent and collaborative culture offers a chance to work with some of the brightest minds in the industry. Axtria Institute, our in‑house university, offers the best training in the industry and an opportunity to learn in a structured environment.

A customized career progression plan ensures every Axtrian is setup for success and able to do meaningful work in a fun environment. We want our legacy to be the leaders we produce for the industry. Will you be next?

Axtria is looking for an Omnichannel Orchestration Lead to join our team and partner directly with the commercial organizations of the world's leading pharmaceutical companies. This is a client‑facing role for someone who wants to sit at the center of how modern pharma engages HCPs and patients, architecting the seamless integration of personal (field‑based) and non‑personal promotion (NPP) channels, and doing it with AI at the core of the solution.

You will design intelligent, data‑driven journeys where every touchpoint, from a sales rep visit to email, web, programmatic media, and peer‑to‑peer engagement, is sequenced, timed, and personalized to maximize impact while staying fully compliant. If you are curious, love new technology, and want to shape where AI‑powered commercial engagement is heading, this is your seat at the table.

The ideal candidate brings 5-10 years of pharmaceutical industry experience and a demonstrated track record of orchestrating omnichannel journeys across both field and non‑personal channels. You thrive in matrixed environments, moving fluidly across brand, sales, medical, analytics, and IT, and you are energized by being the person clients turn to for answers. As an Axtria consultant you will embed with client commercial/analytics teams as a trusted advisor, so this is a hybrid role based in the San Francisco / Bay Area with regular in‑person collaboration alongside client and internal stakeholders.

Design and govern the end‑to‑end omnichannel orchestration strategy for your clients, connecting field and NPP channels across multiple brands and therapeutic areas. Partner with client brand and sales leadership to define channel sequencing rules, trigger logic, and AI‑powered NBA frameworks that learn from engagement data and respect HCP/patient preferences and channel fatigue thresholds. Serve as the trusted advisor and primary liaison across client marketing, sales operations, data/analytics, and technology teams, translating orchestration strategy into executable business rules and machine‑learning models within CRM and marketing automation platforms.

Lead cross‑functional governance forums that align client stakeholders on orchestration priorities,…