Fine Wine Specialist

ABOU THE JOB The Role

This position will report to:
Area Sales Manager

Travel Requirements:
Based on Business needs 7-10%

FLSA Status:
Exempt

Shift: 1

Employment Category:
Full-Time Regular

Pay: $70,000 to $80,000

Onsite Position

The Business Development Manager (BDM) is responsible for driving sales growth, brand development, and market execution for Legacy Fine Wines & Spirits throughout an assigned California territory. As a dedicated overlay sales professional, the BDM partners with the Classic Wines & Spirits sales organization to accelerate growth for legacy’s portfolio of premium win and luxury spirits. The role combines strategic planning, supplier partnership, customer engagement, education, and execution to deliver measurable results.

Business Development Manager are responsible for achieving territory revenue, gross profit, distribution, and supplier objectives while serving as trusted advisors to both customers and Supplier partners.

• Achieve annual sales and gross profit objectives
• Develop and execute territory business plans
• Identify new distribution opportunities and expand market share
• Drive growth in premium wine, luxury spirits and key strategics brands.

• Conduct joint market visits and supplier ride
  -along
• Develop annual business plans and execute quarterly business reviews
• Provide competitive market intelligence and sales insights

• Partner with the Classic Wines & Spirits sales organization on customer call
• Execute supplier programs, promotions, and strategic initiatives
• Conduct product education, staff training, and customer tasting.
• Secure new placements and increase distribution

• Maintain a disciplined call schedule and in-person visits
• Forecast monthly and quarterly sales performance
• Analyze sales trends and identify growth opportunities
• Track KPIs and communicate results to leadership

• Bachelor's degree or equivalent industry experience
• Minimum 5 years of beverage alcohol sale experience
• Strong knowledge of premium wine and luxury spirits
• Excellent communication, presentation, and negotiation skills
• Valid driver’s license with the ability to travel extensively through the assigned territory

• Existing relationships within California’s premium on-premises and off-premises channels.
• WSET, Certified Specialist of Wine (CSW), Certified Specialist of Spirits (CSS), Court of Master Sommeliers, or similar industry certifications
• Experience conducting supplier business reviews of sales planning

• Frequent forward reach
• Frequent walking/sitting
• Sit for an extensive period of time / driving to accounts and team meetings
• Lift up to 50 pounds
• Perform data entry tasks using standard computer equipment and cell phone
• Use hands to grasp, feel, move, reach or assemble
• Expressing ideas/instructions through spoken words (accurately, loudly)

• High noise level
• Indoor climate

• Side shield safety glasses, safety vest, head/ear protection and proper footwear when in production facility

At Broco Wine Company, we understand that our success is driven by our talented, committed workforce. We value the contributions each employee makes to our achievements, and our aim is to offer a comprehensive benefits program that is competitive, helping us attract and retain top talent. Our Benefits are crafted to support the needs of our employees and their families, ensuring the package is simple to understand, easy to access, and affordable for all.

• Medical
• Dental
• Vision
• Life and AD&D
• Voluntary life and AD&D
• Group Short-Term Disability
• Group Long-Term Disability
• Voluntary Critical Illness
• Voluntary Accident & Injury
• Flexible Spending Accounts
• Employee Assistance Program
• 401K
• Paid time off

Bronco Wine Company is dedicated to fostering a diverse and inclusive workplace and takes pride in being an equal opportunity employer. All qualified candidates will be considered for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status,…