Independent Sales Rep or Agency

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6 days ago Requisition

Our Vision:Empowering people with long-lasting, high-quality sportswear helps them succeed in their own lives, and makes them proud to be a part of something bigger than themselves.

Our Mission:Our objective is to be the world's best sportswear supplier for retailers, companies, and teams.

Engagement Type: 1099 Independent Contractor. Multi-line rep or agency.

Location:

California preferred. Open to reps based in NV or AZ with demonstrated CA account relationships.

Reports to:

VP of Sales

Compensation:
Commission-based. Rate and structure negotiated based on territory scope and existing account base.

About the Portfolio

This role is managed through Cutter & Buck, which carries a four-brand portfolio into the Run & Outdoor Specialty channel:
Craft, Cutter & Buck, Clique, and Tenson. Craft is the anchor brand in Run & Outdoor Specialty, a Swedish performance brand with 50 years of technical development for endurance athletes. Cutter & Buck, Clique, and Tenson complement the portfolio across performance lifestyle, premium casual wear, and Scandinavian outdoor. One rep, one call, four brands.

Craft Sportswear is built to empower modern athletes, blending performance-driven functionality with Scandinavian design. Whether for everyday active living or the world's toughest competitions, our products bring joy, comfort, and confidence to every stride. Rooted in optimism and a proactive spirit, Craft inspires an entrepreneurial mindset among our salespeople, encouraging initiative and ownership at every level.

While we take pride in our Olympic gold medals and world championship victories, we stay humble, always looking to adapt and grow alongside the evolving world of sports. At Craft, work is both serious and inspiring, driven by a shared passion for progress and continuous improvement.

The Opportunity

California is a priority market for this portfolio and the largest run specialty market in the country. The buyers are sophisticated, the channel is competitive, and the consumer is demanding. Craft was built for this athlete. We are looking for the right rep or agency to carry the portfolio into the best specialty doors in the state.

We are looking for established multi-line sales representatives or independent agencies with active relationships across run specialty and outdoor specialty doors in the territory. You bring the relationships. We bring the product, the brand, and the support.

This is a commission-based engagement built for someone with an existing book of business who wants to add a strong anchor line. You go deep with the right accounts, lead with Craft, and introduce the broader portfolio where it strengthens the assortment.

What You Will Own

Account Management and Revenue

• Hit monthly, quarterly, seasonal, and annual revenue targets across run specialty and outdoor specialty accounts in the California territory.
• Own existing account relationships: prebook sell-in, at-once orders, seasonal assortment planning, and sell-through performance across all four brands.
• Develop new accounts in alignment with the portfolio's distribution strategy. Quality over door count.
• Conduct regular account visits, product knowledge sessions, and in-store activations. Lead with Craft.
• Monitor POS and sell-through data by account and by brand. Own the conversation when performance is off.
• Lead every account conversation with Craft. Introduce Cutter & Buck, Clique, and Tenson where they strengthen the assortment.
• Build seasonal floor plans and assortment recommendations that reflect each brand's positioning. Do not flatten them into a single pitch.
• Manage four seasonal buy cycles across the portfolio. Deadlines are non-negotiable.
• Coordinate with sales leadership on account prioritization and any overlap with national account plans.

Market and Brand Presence

• Represent the portfolio at regional endurance events, run clubs, trade shows, and community activations across the assigned territory.
• Lead product knowledge sessions and in-store demos with retail staff and consumers. Equip every account to sell the portfolio with confidence.
• Support brand activations at retail, including product launches, in-store events, and community programming that drives floor traffic and sell-through.
• Build relationships with buyers, store managers, coaches, and…