Sales Enablement Manager

Blue Line Solutions is a mission-driven public safety technology company founded by law enforcement professionals to make communities safer through innovative traffic enforcement and intelligence solutions. As a growing organization committed to excellence, integrity, customer service, and continuous improvement, we seek talented individuals who share our dedication to protecting lives, improving safety, and supporting the communities we serve.

The Sales Enablement Manager is responsible for strengthening the effectiveness and success of Blue Line Solutions' Sales organization by providing the training, tools, resources, processes, outreach, and support necessary to drive business growth.

This position serves as a key resource for the Sales team and works closely with Sales leadership to improve onboarding and development, strengthen sales processes, support prospecting and outreach efforts, maintain effective use of Salesforce, and ensure Sales representatives have the information and resources necessary to successfully engage prospective customers.

The Sales Enablement Manager will also support outreach to law enforcement agencies, municipalities, school districts, government officials, associations, and other prospective partners while helping develop repeatable processes that allow the Sales organization to scale effectively.

This is a hands-on role requiring strong communication, relationship-building, training, sales, and organizational skills with the ability to work across multiple departments and initiatives.

• Develop and coordinate structured onboarding and training for new Sales employees.
• Provide ongoing training related to Blue Line products, services, systems, processes, messaging, and Sales expectations.
• Partner with Sales leadership and internal subject matter experts to ensure Sales employees have a strong understanding of company solutions.
• Develop and maintain Sales playbooks, training materials, presentations, guides, and other resources.
• Identify training gaps and opportunities to improve individual and team effectiveness.
• Support ongoing coaching, call reviews, deal reviews, and professional development.
• Help create consistency in how Blue Line Solutions and its products and services are presented to prospective customers.
• Coordinate refresher training as products, technology, legislation, processes, or company initiatives change.

• Support outbound outreach to law enforcement agencies, municipalities, school districts, government officials, associations, and other prospective customers.
• Research and identify agencies, communities, markets, and other potential Sales opportunities.
• Conduct outreach through phone, email, Linked In, conferences, referrals, and other appropriate channels.
• Assist with generating qualified meetings and opportunities for Regional Sales Managers.
• Work with Sales leadership to develop targeted outreach strategies for specific territories, states, customer groups, or initiatives.
• Assist with scheduling introductory meetings, demonstrations, presentations, and other Sales activities.
• Coordinate follow-up from inbound leads, referrals, conferences, marketing efforts, and other business development activities.
• Ensure outreach activities and opportunities are appropriately documented and followed through to completion.
• Support the day-to-day administration and effective use of Salesforce across the Sales organization.
• Promote consistent and accurate documentation of leads, contacts, opportunities, activities, next steps, and other Sales information.
• Help maintain data accuracy and overall CRM organization.
• Develop and maintain reports and dashboards that provide visibility into Sales activity, pipeline, forecasting, and performance.
• Work with Sales leadership to identify opportunities to improve Salesforce processes and utilization.
• Support Sales tools and technology used for prospecting, outreach, reporting, and business development.
• Help establish consistent processes and expectations for CRM usage across the Sales team.

• Develop, document, and continuously improve standardized Sales processes.
• Help establish clear expectations and processes throughout the Sales cycle, from initial outreach through customer handoff.
• Assist Sales leadership with pipeline management, opportunity tracking, and follow-up.
• Help ensure opportunities have appropriate next steps, ownership, and supporting documentation.
• Track Sales…