Software Engineer, Marketing Technology

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k) s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here t’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually.

As a Senior Staff Software Engineer on the Marketing Technology team, you will spearhead the evolution of Gusto’s new Mar Tech stack. This is a frontend leaning role where you will be instrumental in designing and building the foundational platforms that connect our customer data with our communication channels. Your work will directly shape our key technology pillars: building a new headless CMS, unifying data into a central CDP, and integrating a multi-channel Orchestration engine.

If you are passionate about building highly reliable, frontend-focused systems that directly impact business growth, we would love to have you join our team.

The Marketing Technology (Mar Tech) team is a new team, which is building the next generation of infrastructure that powers customer acquisition and engagement funnels. Our mission is to ensure a seamless, personalized, and performant experience for prospects and customers by building a world-class technology platform. We prioritize quality, observability, and uptime because the systems we build are fundamental to Gusto's growth and brand.

We partner closely with Marketing, Sales, Growth R&D, and Operations to build and connect the tools they use every day.

• Architect and evolve our customer-facing web platforms for performance and scale.
• Build and maintain integrations with our Mar Tech stack (Segment, Braze, etc.).
• Implement and optimize caching strategies across our delivery stack (CDN, edge).
• Write high-quality, well-tested frontend code using modern best practices.
• Support, mentor, and up-level fellow engineers on the team.
• Partner cross-functionally with Marketing and Sales to translate business needs into technical solutions.
• Be an owner of the long-term technical roadmap for Mar Tech.

• Must have 12+ years of experience building web systems connected to a headless CMS.
• Must have experience building modern frontend applications with technologies such as React, Type Script, and Next.js.
• Experience with web performance, CDNs, and advanced caching strategies.
• Experience integrating with Mar Tech systems (e.g., CDPs, CRMs, orchestration tools).
• A systems thinker with excellent written communication and collaboration skills.
• Ability to act as a thought partner for both technical and business teams.
• A balance of pragmatic execution and long-term architectural thinking.

Our cash compensation amount for this role is targeted at $191,000/yr to $225,000/yr in Denver and most remote locations, and $225,000/yr to $265,000/yr for San Francisco, Seattle & New York. Stock equity is additional. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law.

Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.