Founding GTM Engineer

Founding GTM Engineer (Series A Fintech / EdTech)

San Francisco, CA or Phoenix, AZ (In-Person, Full Time) | Seniority:
Founding / Senior IC | Equity:
Meaningful Founding Stake

Architecting the Financial Rails for the $900B School Choice Movement. We are an exclusively retained partner for a high‑growth startup building the infrastructure for Education Savings Accounts (ESAs). Currently, the $900B US public education budget is being unlocked, giving parents direct control of $7,500 per child, per year. This company is building the specialized charge card, reimbursement engine, and vendor marketplace that makes this autonomy possible.

With $16M raised from top‑tier VCs and a team that has already rejected acquisition offers, this is a "life's work" commitment for a founding operator.

High‑Density Talent & Intensity

• Founders: A former Goldman Sachs Quant and an engineer who built global‑scale computer vision systems at age 19
• Engineering & Risk:
  Former leads and AI researchers from Stripe, Mercury, Space
  
  X (Ad Astra), Microsoft, and Circle
• Policy & Community:
  The former Deputy Director of a gold‑standard state ESA department and leading national school choice advocates

GTM as an Engineering Discipline:
This is not a traditional sales or marketing role. We are looking for a Founding GTM Engineer to build a community‑led growth engine from hundreds of families to tens of thousands.

• Engineer Acquisition Loops:
  Move beyond paid acquisition to build compounding, community‑led flywheels through homeschool co‑ops, education pods, and micro‑influencers.
• Live in the Parent Psyche:
  Spend real time in the field with families to understand what drives trust and triggers adoption, converting insights into concrete GTM decisions, not decks.
• Data Rigor:
  Instrument funnels, set up tight feedback loops, and analyze cohort/retention curves with the precision of a software engineer.
• Own Onboarding Conversion:
  Primary owner of the onboarding funnel, driving toward a critical 500‑account target and beyond.

Ideal Candidate Profile

• Pedigree Signal:
  Academic background from a premier institution (Stanford, Harvard, Wharton, MIT Sloan, or equivalent).
• Experience:
  
  3-6 years in consumer growth or GTM ops at a high‑growth company (e.g., Duolingo, Chime, Class Dojo, or equivalent).
• Quantitative Depth:
  Expert in funnel analysis and cohort modelling who lives in the data.
• Field Orientation:
  You get on the plane – willing to do ground‑level work at events and home visits that move metrics.
• Mission Alignment:
  Genuine respect for family autonomy in education and understanding of the high‑stakes trust dynamics involved in education spending.

Commitment, Compensation & Benefits:
This will be a big commitment, and we’re aiming high. It needs to be something you are energised about taking on, or this isn’t the team for you.

• Competitive Salary: $120,000 – $170,000 per year, commensurate with experience.
• Generous Founding Equity:
  Well compensated with equity.
• Top‑Tier Backing:
  Raised $16M from top‑tier VCs and angels.
• Relocation Support:
  Willing to relocate to San Francisco, CA, or Phoenix, AZ, and travel to visit customers. In‑office company.
• Visa Sponsorship:
  Comprehensive support if you do not have a visa.
• Unmatched Impact:
  Rare opportunity to directly shape how the $900B US Public Education budget is opened up for parents to take control of their portion (avg. $7.5K per kid per year).