VP, Engineering

VP, Engineering

San Francisco, CA

United Masters is building the world's most powerful marketplace connecting artists, brands, and fans—empowering over 1.5M independent artists to earn, grow, and own their future. We've reinvented music distribution by putting artists first: enabling emerging creators to distribute directly to DSPs while maintaining ownership of their masters and up to 100% of royalties.

Our team is a diverse group of engineers, designers, product thinkers, and storytellers united by a shared mission to help artists succeed on their own terms. We combine deep expertise in technology, music, and culture to build products that unlock opportunity for creators everywhere. With a collaborative, creator-led mindset, we work closely with Translation, our in-house creative agency—to drive innovation at the intersection of culture and tech.

Backed by Andreessen Horowitz, Alphabet (Google), Apple, and Disney, we are scaling rapidly across our B2C subscription business and Indie Label B2B platform.

United Masters is seeking a Vice President of Engineering to lead and scale an engineering organization across backend, mobile (iOS/Android), web, data, QA, Dev Ops. This leader will drive the architectural vision, delivery excellence, and technical culture behind our consumer subscription products and our growing B2B indie label business.

A core mandate of this role is leveraging AI to enhance both artist experience and engineering productivity. You will champion AI-driven personalization, artist tools, recommendations, and automation while also deploying AI-enabled development tooling, test automation, and ML-driven operations to improve engineering velocity and quality.

This is a hands-on, build-it-from-the-ground-up mandate. A top first-year priority is establishing United Masters' "paved path" for agentic software development: defining the agentic-development methodology, making the core architecture and tooling decisions, setting context and documentation standards, standing up the eval and safety framework, coaching engineers through adoption, and demonstrating measurable developer-productivity gains. We're looking for someone who has personally built these capabilities, not sponsored or inherited them from a central platform team.

This role is ideal for a systems-level thinker, an inspiring people leader, and an operator who thrives in a fast-moving, culture-driven environment.

• Define the multi-year technical and AI strategy across the United Masters product ecosystem, championing new technologies, especially AI/ML, automation, and mobile innovation, to drive continuous improvement.
• Build AI-powered customer-facing capabilities: artist insights, content recommendations, automated marketing, distribution optimization, and ML-driven discovery, monetization, and predictive tools.
• Deliver measurable improvements from AI-enabled engineering, including gains in delivery speed, cycle time, and quality through capabilities such as code generation, automated testing, code review, debugging, and engineering operations automation.
• Create and scale the paved path for AI-assisted and agentic software development across engineering: define the methodology and repeatable end-to-end workflows, determine how work is decomposed across sub-agents and tools, select and integrate the tooling, establish the supporting development practices and infrastructure, and drive adoption across the engineering organization.
• Establish the technical foundations for reliable and secure AI agents in United Masters products, including agent architecture, agent memory and state management, context engineering, RAG, tool use, an evaluation framework, human-in-the-loop controls, and defenses against prompt injection, data exfiltration, and other adversarial risks.
• Drive architectural modernization and scale initiatives across our web applications, mobile apps, and internal tech platforms.
• Ensure systems are reliable, performant, secure, and built for global scale.

• Lead, mentor, and develop an…