Principal Product Manager, Marketing Technology; MarTech

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 7 days and selling directly to consumers through its Inkitt Galatea app. Bestsellers are then translated onto the screen through Inkitt Candy Jar, the #1 US-based microdrama platform with billions of episodes streamed to date.

Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Backed by some of the top VC’s such as:
Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into Ironblood, the first AI Native streaming platform for action and adventure, is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

Ali, our founder and CEO, sets company priorities.
You own the ideas. You will spend part of every day researching competitors, the industry and our users to generate new feature ideas, and you will keep a live Top 3 list of the highest-impact ideas for your area — a new idea only enters by beating one already on it.

You pitch on a single slide with an impact calculation attached. Anything over a week of engineering needs a methodical business case demonstrating ROI. Ali rejects ideas that will not move the number enough to justify the build, and he does so often. The loop is pitch, get rejected, sharpen, re-pitch — continuously, alongside delivery.

Once approved, you own execution outright, including release and A/B ramping.
Four weeks after launch, every feature is reviewed against the impact you predicted before you built it. Your performance is measured on two things: how often you beat your own Top 3, and the realised impact of what you ship.

This is not a role where a roadmap is handed to you and you are judged on delivering it. If that is the job you are looking for, this will frustrate you, and we would rather you knew now.

• Own the strategy, roadmap, and delivery for Inkitt’s marketing-technology and measurement ecosystem — the tooling, data, and signal infrastructure that powers user acquisition and lifecycle across Galatea, Candy Jar, and Ironblood
• Own mobile attribution and measurement end-to-end (MMP, SKAdNetwork/AEM, Conversions API): ensure clean, trustworthy signal flows to Meta, Tik Tok, and other channels, and continuously improve signal quality to drive more efficient spend
• Build the measurement and experimentation backbone — incrementality/true-lift testing, event pipelines, audience and segmentation infrastructure, and the dashboards and observability the Growth team runs on
• Own the martech stack and integrations (attribution, CDP/event pipeline, campaign & lifecycle platforms, ad-platform APIs): build-vs-buy decisions, vendor selection, and the governance, QA, and release process that keeps it reliable
• Sit embedded with User Acquisition, Growth, Lifecycle/CRM, Analytics, and Engineering — translate their needs into a martech roadmap and ship the tooling that compounds performance over time
• Drive features and tooling through the entire product lifecycle: ideation, specification, development, release, analysis, and iteration
• Establish data quality, privacy‑by‑design, and observability so the business can trust its numbers and move fast
• Communicate your experiment roadmap, hypotheses, and results to team members and leadership; educate and influence cross‑functional stakeholders to secure buy‑in
• Perform quantitative and qualitative research to explore and validate opportunities

• 6+ years of professional experience (we measure…