Principal Product Manager, Affiliate & KOL

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles:
We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

We are looking for a hands‑on product manager to own and scale our Affiliate and KOL marketing channels, with a primary focus on the US market. Your mission is to drive measurable user acquisition and transaction volume through your established network and data‑driven optimization. If you have a proven track record of delivering GMV growth at a leading crypto exchange or a hyper‑growth web2 platform like Temu, we want you.

• Own the overall affiliate growth strategy for the US and other regulated markets, aligned with company‑level acquisition, activation, and ROI goals.
  • Define affiliate growth as a product capability, including segmentation, commercial models and funnel design
  • Translate growth strategy into a clear product roadmap, experimentation plan, and success metrics.
• Regulated‑Market Execution & Compliance‑Aware Scaling
• Partner Acquisition & Ecosystem Leadership. Build, scale, and manage a diverse affiliate ecosystem, including major affiliate networks, KOLs, communities and publishers.
• Data‑Driven Performance & Optimization:
  Own core performance metrics across the funnel: CAC, LTV, ROI, activation rate, trading conversion, and GMV contribution. Partner with Data and Product teams to ensure clean attribution, reliable tracking, and actionable insights.
• Cross‑Functional Leadership:
  Work closely with Product, Engineering, Data, Design, Content, and Marketing to ship high‑converting results.
• People Management & Team Building

• 8+ years of experience in growth, affiliate, partnerships, or product‑led growth roles.
• Proven experience owning affiliate or partnership growth end‑to‑end, including strategy, execution, and results.
• Strong product mindset — you think in systems, funnels, and scalability, not just campaigns.
• Demonstrated success being measured against hard business metrics (GMV, ROI, revenue, CAC).

• Experience at a leading crypto exchange (e.g. Coinbase, Kraken, Bybit)
• Experience at a hyper‑growth consumer or transaction platform

• Hands‑on experience driving growth in the US market, ideally in regulated or compliance‑heavy environments.
• A strong, real network of affiliates, KOLs, or growth partners, and a track record of converting relationships into results.
• Deep understanding of performance marketing funnels and attribution challenges.

• Experience operating across both Web2 and Web3 growth mechanics.
• Strong personal interest and understanding of the crypto ecosystem.
• Familiarity with tracking and attribution tools such as Apps Flyer, Adjust, or Impact.
• Prior experience building or scaling teams from early to growth stage.

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!

The salary range for this position is $ to $. The salary offered depends on a variety of factors, including job‑related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long‑term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered.

Applicants should apply via Okcoin and OKX internal or external careers site.

OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non‑job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.