Senior Product Manager; Viral Delivery

Job Title:
Senior Product Manager (Viral Delivery)

Reports to:

Director, Product and Market Strategy – Molecular & Cellular Biology Solutions
FLSA Class:
Exempt

Learn more about our company and how we support you:
Takara Bio USA (TBUSA) empowers life science discovery. We bring innovation and inspiration to every scientist - promoting discoveries that improve health and the environment. We hold values that all employees and prospective candidates should demonstrate:
Innovation, Teamwork, Integrity, Respect, Growth, Diversity and Quality. We value helping employees develop their skills and you will be part of this journey!

At Takara Bio, we know that every experimental decision has an impact. Choices matter, from design to data analysis. We create best-in-class products that get the job done. In your hands, what do those research reagents and kits create? Something powerful: knowledge, understanding, and—often—hope! Together we can improve the human condition through biotechnology…and That s Good Science!

The Senior Product Manager is a skilled technical leader responsible for guiding and managing a product portfolio throughout its life cycle. They drive successful product launches, develop effective go-to-market strategies, design and implement promotional activities to drive sales growth, and equip the global sales team with the training they need to succeed. The Senior Product Manager makes informed decisions on product direction, market positioning, and pricing, while creating clear, impactful marketing content for use across multiple channels.

They also prepare presentations and reports that keep stakeholders aligned on the progress of both new and existing products. Success in this role requires curiosity, strong technical understanding, clear communication, and strong writing skills. The Senior Product Manager brings clarity, structure, and momentum to a strategically important product area that shapes our business.

The Senior Product Manager role is office-based.

Approximately 15% travel may be required.

We are seeking a highly motivated and experienced Senior Product Manager to join our growing Product Management team. In this role, you will be responsible for managing Takara Bio’s Viral Delivery portfolio, which includes retroviral, lentiviral, adenoviral, and adeno-associated (AAV) tools and technologies and Retro Nectin. The ideal candidate will have extensive technical knowledge and hands-on experience with cell and gene therapy workflows and CAR-T therapies.

This includes performing these workflows during graduate and/or postdoctoral training and having prior product management experience at a life science company focused on cell and gene therapy applications. In this role, you will demonstrate a creative approach to drive results and build relationships with colleagues in operations, R&D, sales, and marketing. Ideally, this candidate will also have experience managing and mentoring junior team members.

In summary, this is an ideal role for someone with substantial product management experience to take ownership of a highly innovative, strategically important product portfolio with immense growth potential and deliver high-quality results to drive the business s success.

• Manage a portfolio of viral delivery products and ensure their commercial success.
• Develop and implement the annual tactical marketing plan to grow sales.
• Conduct outbound marketing activities to advertise our product portfolio and expertise to target customers using a combination of email, search engine, and social media marketing platforms.
• Plan and run integrated marketing campaigns, analyze their effectiveness, and present conclusions to stakeholders.
• Partner with the R&D team on key product life cycle decisions, including new product launches, discontinuations, or product improvements.
• Independently develop a portfolio of sales support tools that includes, but is not limited to, customer-facing presentations, battle and cue cards, testimonials, and citations.
• Gain voice of customer information from surveys and customer discovery…