Senior Product Manager Consumer app

Snaplii is one of Canada’s fastest-growing fintech platforms, transforming how people pay, save, and earn rewards. With over $100M in annual transaction volume and 200,000+ users across North America, Snaplii delivers unmatched utility and loyalty through a single seamless app.

The company has ranked as high as #5 on the Apple App Store during peak shopping seasons and consistently remains in the Top 40. Snaplii partners with 500+ leading brands, including Walmart, Amazon, and Esso, building and maintaining its full technology stack in-house to support a growing suite of financial products.

We are seeking a Senior Product Manager, Growth & Consumer app to own Snaplii’s growth engine end‑to‑end from user acquisition and onboarding to merchant offer discovery, conversion, retention, and membership monetization.

This role will lead the next phase of Snaplii’s marketplace and transaction growth. You will design scalable product‑led growth systems, build membership and loyalty programs, and create gamified engagement experiences that accelerate GMV and maximize user lifetime value.

The ideal candidate combines strong product judgment, analytical rigor, and commercial thinking, with a proven ability to drive measurable growth in consumer or marketplace platforms.

• Own user acquisition across core entry points, including onboarding optimisation and referral programs
• Design and scale cashback‑led incentives, invite campaigns, and viral growth mechanics
• Build repeatable growth loops and optimise CAC through experimentation and performance channels
• Develop gifting and sharing use cases that expand distribution organically

• Own the end‑to‑end shopping journey across cashback offers and local merchants
• Optimise search experience, listing pages, nearby merchant discovery, and personalised ranking
• Improve conversion from discovery to purchase and in‑store spend
• Continuously test merchandising strategies and ranking logic to increase GMV

• Design and optimise membership tiers, benefits, and cashback multipliers
• Launch exclusive member offers and engagement mechanics such as missions and spend challenges
• Increase purchase frequency, retention, and ARPU
• Build monetisation systems that scale sustainably

• Own lifecycle engagement and retention strategy
• Implement automated marketing triggers and personalised offer recommendations
• Leverage AI‑driven systems for recommendations and customer support
• Improve repeat purchase behaviour and long‑term user engagement

• 3–6 years of Product Management experience, with a focus on growth within consumer platforms or marketplace businesses
• Experience in local commerce platforms or merchant marketplaces strongly preferred
• Proven track record of driving GMV growth, transaction volume, and product/category performance
• Hands‑on ownership of onboarding optimisation, referral systems, and conversion funnel improvements
• Experience with recommendation systems, ranking models, and offer merchandising
• Strong analytical skillset with experience running data‑driven experiments
• Ownership mindset and ability to operate independently in fast‑paced environments
• Demonstrated ability to deliver measurable commercial impact

This job is part of Linked In’s Full‑Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia.

We’re committed to making our hiring process as smooth and timely as possible, and we understand that waiting to hear back can add to the anticipation. If you’re a potential fit, our team will reach out within two weeks to progress you to the next stage. If you don’t hear from us in that time, we encourage you to explore other opportunities with our team in the future, and we wish you the very best in your job search.