Director, Product and Market Strategy - NGS

Director, Product and Market Strategy - NGS

Takara Bio USA, Inc. | Posted Feb 16

Location:

San Jose, CA

Takara Bio USA (TBUSA) empowers life science discovery. We bring innovation and inspiration to every scientist – promoting discoveries that improve health and the environment. We hold values that all employees and prospective candidates should demonstrate:
Innovation, Teamwork, Integrity, Respect, Growth, Diversity and Quality. We value helping employees develop their skills and you will be part of this journey!

The Director, Product and Market Strategy NGS leads strategic initiatives and product management efforts to drive global growth and innovation of Takara Bio’s Next Generation Sequencing (NGS) solutions. This role combines deep technical and domain expertise in NGS with cross‑functional leadership to develop and execute market‑driven product roadmaps aligned with corporate objectives and R&D capabilities.

The Director oversees the full product lifecycle, including phase gate alignment, go‑to‑market planning, and tactical marketing execution, mainly for North America. He or she also manages strategic partnerships, collaborations, and business ventures, negotiating contracts and tracking performance metrics to ensure sustained market growth and impact.

By translating scientific and market insights into actionable strategies, the Director enables short‑and long‑term growth through targeted campaigns, development of sales enablement tools, and cross‑functional initiatives that support commercialization and adoption of NGS technologies.

The role is onsite in San Jose, CA and requires approximately 30% travel, including some international travel.

This position has supervisory responsibilities.

• Leads and mentors a team across multiple product lines, overseeing product lifecycle, development timelines, and resource allocation for NGS‑related projects.
• Collaborates with R&D Director(s) and cross‑functional teams to prioritize and execute product roadmaps aligned with strategic goals.
• Tracks NGS product development projects and leads the team through challenges in product development, including timelines, technical risks, vendors, shifting requirements, resource limitations, and cost.
• Leverages the team's strengths to ensure that all aspects of product lifecycle management, including market research, NPVs, new product proposals, marketing requirements, go‑to‑market strategies, product launches, and sales enablement initiatives, are met according to stated deadlines.
• Works cross‑functionally with Takara Bio Product Management, R&D, Operations, and commercial and executive teams to bring product roadmaps to life and implement corporate strategies that capitalize on Takara Bio's capabilities and technical strengths.
• Works with the team to conduct product line reviews and post‑launch assessments to optimize performance.

• Leads the commercial/business activities of one or more assigned market areas within the Marketing department through direct management of team members.
• Serves as domain knowledge expert for one or more related market areas, including current and possible future market trends, applications, information affecting the business, industry trends, competition, competitive environment, and marketplace strategy and tactics.
• Builds business cases and financial models for potential new growth opportunities (may include in‑licensing, acquisitions, etc.) and presents to Senior Management to gain approval/Go‑No‑Go decision.

• Provides the vision and rationale for new/novel business opportunities that significantly expand the…