Marketing Strategy Director, Technology

Job Description

Job Description:

Other agencies talk about how brands can influence and change the world. At Tata Consultancy Services (TCS), we’ve been making those changes a reality for over 50 years. TCS Interactive is an award-winning agency and consultancy, ranked by Ad Age as one of the world’s top 10 advertising and marketing companies. Through Creative Engineering and AI, we build the capabilities, experiences and systems that deliver measurable business impact — not just isolated projects but engines for sustainable growth.

Our capabilities serve the Fortune 1000 globally in 55 countries, 153 nationalities and over 80 languages. We are seeking a seasoned Strategy Consulting leader to drive growth for both our clients and our business. As a creative-engineering unit, TCS Interactive brings strategy, design, data and technology together as one, so we are looking for a leader who is equally comfortable operating at the intersection of marketing, sales, service, digital experiences, technology, data and creativity – and one who brings a practical point of view on how GenAI and agentic are reshaping brand experiences.

• Advise our clients in the areas of marketing strategy, customer experience and human-centred digital business transformation.
• Differentiate our strategy services and elevate our consulting capabilities by codifying methodologies and upskilling cross-functional teams
• Grow our people in strategic consulting and client relationship development practices

Business Development:

• Lead strategic pursuits and guide TCS teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, customer experience and strategic planning
• Develop perspectives for current and prospective clients on market disruption and opportunity by synthesizing company, competitive, category, channel and customer insights
• In collaboration with creative, design, data, technology and marketing operations specialists, shape compelling narratives for experience-led digital transformation that will contextualize recommended investments and position TCS as a strategic partner to our clients
• Serve as ambassador of TCS Interactive to other TCS operating teams to build understanding of our capabilities, value proposition and market positioning

• Work with various TCS units to shape engagements focused on improving an organization’s marketing and experience strategy capabilities
• Provide senior-level expertise, guidance and leading practice inputs on transformation engagements, serving as core Program Leader to ensure transformation programs meet client and TCS expectations
• Develop strategic partner relationships with key cross-functional client stakeholders to ensure alignment on vision, direction and path for marketing transformation
• Expand TCS relationships and engagements within current accounts and elevate in-flight work to bridge from tactical to strategic

• Develop and advance practice offerings within the marketing and experience strategy consulting domain to create competitive advantage and meet emerging market demand
• Manage talent to achieve established growth targets (business development and del ivery)
• Serve as a driving force for thought leadership development and represent TCS Interactive in the market from a subject matter and industry perspective by documenting methodologies, creating reusable assets, supporting external publications and participating in events

This role requires a strategic mindset and a mastery of the operational dynamics between various actors and components within a business growth ecosystem. The right leader will bring a balance of business, analytical, organizational and…