Principal Content Strategist

Overview

Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

What follows is the opportunity to join Adobe as a Content Strategist and Producer focused on events, narratives, and a global Center of Excellence (COE) that sets the standard for how Adobe presents itself across major field and customer-facing moments.

• Content Narrative - Shape customer-centric event messaging and narrative systems aligned to Enterprise go-to-market themes. Establish and maintain global standards that ensure Adobe for Business storytelling remains consistent, scalable, and COE-grade across regions and event tiers.
• Content Development & Production - Own end-to-end creation of marquee event content—from early narrative alignment through final production. Build production frameworks, templates, and operating models that elevate quality and enable teams worldwide to deliver event content at a consistently exceptional standard.
• Customer Relationships - Partner directly with customers to develop narrative-driven assets for high-visibility stages. Craft outcome-focused stories that reinforce Adobe's global value proposition and can be reused across the broader COE library and field ecosystem. Understand customer objectives and success drivers to craft compelling, outcome-focused stories.
• Cross-Team Collaboration - Work across account teams, subject matter experts, creative partners, and marketing stakeholders to drive content alignment and unify storytelling. Build the connective tissue that ensures global teams operate from the same playbook, uphold the same standards, and benefit from a centralized COE model.

• 7+ years of experience in content strategy or product marketing
• Shown success in influencing decisions and stakeholders at the Executive Level
• Self-starter who initiates and executes projects with little to no direction
• Extraordinary written communication skills: able to consolidate sophisticated ideas into clear, succinct executive summaries
• Proven success creating compelling messages and positioning
• Leadership with the ability to build consensus and drive decision making across multiple business units or matrixed organizations
• Familiar with Adobe for Business solutions and other marketing technologies, with the ability to demonstrate benefits and capabilities
• Deeper technical or business strategy knowledge with Adobe for Business solutions strongly preferred
• Willing to travel 30% (14+ events expected in the US annually)

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $140,100 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $180,300 - $261,150

In New York, the pay range for this position is $180,300 - $261,150

In Colorado, the pay range for this position is $154,000 - $223,000

In Illinois, the pay range for this position is $154,000 - $223,000

In Washington, the pay range for this position is $154,800 - $224,250

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive…