Sr. Marketing Manager, Surgeon Audience

Company Overview

Embark on an enriching journey with PROCEPT Bio Robotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders.

That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.

This role will be the commercial subject matter expert for the surgeon and Key Opinion Leader (KOL) audiences, collaborating with our sales team to accelerate the adoption and utilization of Aquablation therapy. This is a critical and highly visible role that requires a unique blend of clinical understanding and marketing expertise to effectively build and nurture long‑term relationships with our most important customer stakeholders.

In this role, you will be a hands‑on contributor responsible for defining and articulating our value proposition to surgeons, while also directly designing and implementing programs that drive program growth and surgeon advocacy. You will lead initiatives that convert new users, expand existing engagement, and activate our KOLs across a variety of channels to maximize commercial impact.

• Audience Strategy & Execution
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  Drive a surgeon‑focused commercial strategy to accelerate the adoption, utilization, and advocacy for Aquablation therapy. This includes leading initiatives that convert new users and expand existing engagement.
• KOL Activation & Advocacy
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  Activate and partner with Key Opinion Leaders (KOLs) to maximize commercial impact across sales, peer‑to‑peer, digital, and society channels. You will work to build a strong network of advocates who champion Aquablation therapy.
• Commercial Partnership
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  Serve as a primary partner to the US sales team, developing programs, tools, and messaging that enhance the surgeon's journey from awareness to advocacy.
• Value‑Based Messaging & Proof Points
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  Collaborate with cross‑functional partners to develop and promote clinical and economic proof points that resonate with the surgeon audience and quantify the value of Aquablation therapy.
• Program Development & Scaling
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  Develop and lead the commercialization of new programs that align with surgeon needs and demonstrate the value of our solutions.
• Market Intelligence
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  Proactively stay abreast of clinical trends, competitive intelligence, and customer insights to inform and evolve our go‑to‑market strategies.
• Analytics & Performance Tracking
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  Leverage data and analytics to define key performance indicators (KPIs), measure program effectiveness, and optimize strategies to drive a clear return on investment (ROI).

• Market Leadership and Strategic Acumen
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  Serve as a core expert on Aquablation procedure, market trends, procedure adoption, and competitive analysis, translating them into targeted marketing strategies that address clinical, operational, and patient flow barriers to adoption.
• Innovative Strategic Development
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  Lead the creation of groundbreaking strategies and marketing programs that effectively communicate the value propositions of the Aqua Beam and Hydros systems to Urologists.
• Advanced Marketing Capabilities
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  Utilize advanced marketing techniques, including market assessments, segmentation, patient care insights, product positioning, and channel strategy development, to enhance business objectives and market presence.
• Clinical & Economic Insight
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  Familiarity with practice economics, referral dynamics, and patient care pathways; ability to develop and communicate compelling clinical and economic value propositions.
• Collaboration & Influence
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  Proven track record of partnering with sales and cross‑functional teams to drive adoption and…