Product Designer; Social Job San Jose area,California USA,Design & Architecture

Position: Product Designer (Social) - TikTok

Responsibilities

Tik Tok UX team is responsible for the product design of the Tik Tok app. Our key vertical ownership areas include Core app Product Infrastructure, Social, Creation, and Design Systems. Providing professional design methods and practices, the team helps improve user experience and working efficiency of these products and areas.

Lead Tik Tok's social product design — Own design across core social scenarios (friend interactions and sharing, Story, DMs) and explore new ways to spark authentic connection and interaction between users

Translate user needs into product direction — Build deep business understanding. Use product thinking and data to surface real user needs, propose product directions and design ideas, and drive them through to launch and validation

Prototype with AI coding tools — Use AI coding tools fluently to surface optimization opportunities and rapidly turn ideas into interactive demos, shortening the path from idea to validation

Bring strong product taste and social instinct — Maintain a high aesthetic bar. Actively use a range of social products across markets and stay current on social interaction patterns and cultural trends

Solve complex problems simply, ship together — In complex business contexts, use the simplest design approach to solve the core problem. Partner closely with product managers and engineers, staying effective in cross-functional coordination to ship high-quality product experiences

Qualifications

Minimum Qualifications

Open to candidates at any experience level; what matters is deep hands-on practice with AI coding tools, able to independently turn product and design ideas into high-fidelity, interactive demos that validate experience and feasibility
Strong product and data sense; sharp design judgment, high aesthetic bar, and attention to experience detail; able to curate and elevate from large volumes of AI-generated output, turning the "ordinary" into the "extraordinary"; curiosity and drive to explore the unknown
Able to identify and define problems in complex business and user contexts, propose well-judged solutions, and drive them to launch
Strong communication and cross-team collaboration; optimistic, and effective in fast-changing environments
Strong self-drive and learning loop; values reflection and retrospection, turning experience into reusable methods and insight

Preferred Qualifications

Experience shipping social, creator, or content products at scale
Side projects involving social, AI-driven, or generative experiences
Hands-on coding background
Passion for Tik Tok and creator communities

About Tik Tok

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

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