Director, Programs, Marketing and Assessment

Position Overview

The Student Union, Inc. is a 501(c)(3) nonprofit auxiliary that maintains three major facilities at San José State University in downtown San José, California. These facilities include the Diaz Compean Student Union Building, the Provident Credit Union Event Center, and the Spartan Recreation and Aquatic Center. The Student Union, Inc. functions as part of the Student Affairs Division on campus, and is governed by a Board of Directors made up of a student majority, faculty, and administrators.

The Student Union, Inc. of San José State University supports the development, growth, and well-being of students and the campus community by providing diverse programs, desired services, and quality facilities to enhance the collegiate experience.

The Director, Programs, Marketing and Assessment is responsible for creating seamless integration of marketing efforts for the department, programs and events for the campus community, and managing assessment efforts for campus programs, events, and larger department initiatives.

Student Union, Inc. marketing is responsible for digital and print media for department needs with a focus on both campus programming and operational and other department support. Campus programming areas support academic year and summer orientation programs for a diverse and broad campus stakeholder community – combining educational programs with connection‑building activities. This role will also ensure effective collaborations and partnerships with other campus programming entities to reduce overlap and enhance student participation.

Assessment efforts involve qualitative and quantitative methods to examine, refine, and help direct our campus efforts in alignment with data.

The position reports to and receives general supervision and direction from the Executive Director.

• Ability to direct department goals and objectives, facilitate innovation and set standards for marketing in print and digital media within the department.
• Supervise full‑time marketing Assistant Director and provide oversight of other full‑time and student staff; examine staffing levels and roles for adequacy in meeting changing department needs; set and maintain standards for internal/external client turnaround for marketing requests.
• Evaluate and approve expenses and fiscal year budgets for the department.
• Ensure software systems and technology needs are sufficient to meet department requirements.
• Develops and maintains relationships with SJSU University Marketing & Communications; ensures compliance with standards related to altered design for people with disabilities; supports overall broader campus marketing efforts.
• Other responsibilities in this area as designated or assigned.

• Ability to direct department goals and objectives, facilitate innovation and change in new and existing programs to meet the needs of Student Union mission, campus culture, and foster student engagement.
• Oversee multiple and complex Student Union events and programs including comedy, annual Spartan Fest and other concerts, performing arts, multicultural programs, movie nights, and other special events.
• In conjunction with area leadership, develop and maintain the annual budget for the department, including preliminary event expense budget and end‑of‑event settlements.
• Responsible for the training, supervision and evaluation of an Assistant Director for Programs, and oversight of two additional full‑time program and event Coordinators and SU event and information center student assistants. Oversight of employee training, scheduling, payroll, supervision of work performance.
• Develops and sustains strategic partnerships and collaborations with other departments in the division, as well as academics, athletics, alumni and parent programs, and operations and planning (Greek Organizations, Associated Students, Residence Hall Council, and Student Involvement) to reduce overlap, ensure cooperation and model efficiency in campus programming.
• Serves on SJSU campus‑wide committees related to campus programming; assists with Division‑wide efforts for program…