Media Buyer, Youtube

About the role

As a You Tube Media Buyer at Oxford Road, you plan, negotiate, buy, and optimize You Tube influencer media campaigns that drive results for our clients. You lead execution on your accounts with senior oversight, collaborate across internal teams and vendor partners, and is accountable for the quality and defensibility of every recommendation that leaves your hands.

• Develop client-focused media plans with full rationale — rate, timing, placement, and strategic fit.
• Check prior pitches and run history before building a plan
• Champion cost-efficiency in every negotiation; we view initial rates as a starting point, not a final answer.
• Verify channel activity, content fit, and view accuracy
• Maintain a rolling pipeline of proposals and manage budgets alongside the client services team

• Lead day-to-day execution on campaigns with senior oversight
• Monitor and analyze performance against client KPIs; implement real-time optimizations
• Address ad hoc client requests to support strategy and evolving needs
• Assist with invoice reconciliation and resolution for delivery or billing discrepancies

• Build and maintain strong relationships with networks and talent
• Play an essential role in negotiating agency-wide partnership deals

• Proven experience in media planning and buying, preferably in the influencer or You Tube advertising space
• Strong negotiation instincts; you view rates as starting points, not ceilings.
• An analytical mindset with the ability to interpret data and optimize accordingly
• Strong communication skills; you can confidently defend every plan detail.
• Detail-oriented and organized, able to manage multiple accounts in a fast-paced environment
• Ambition to master the You Tube landscape and define the future of creator-led media.