Sr. Technical Marketing Architect - Industrial Automation

Overview

Lattice Semiconductor is a global leader in programmable logic and automation solutions. Our international community of engineers, designers, marketing professionals, and support specialists is dedicated to innovation, collaboration, and excellence. We emphasize R&D, product innovation, and customer service within an environment where teamwork and individual achievement go hand in hand. If you thrive in a fast-paced, results-oriented organization and want to make a meaningful impact, Lattice is the place for you.

We are seeking an experienced Industrial Automation Architect / Business Development Leader to guide the design and implementation of advanced industrial automation architectures. This role combines technical expertise with strategic business development, emphasizing scalable solutions and market expansion across key industrial sectors. The successful candidate will work across engineering, product, and sales teams to deliver innovative automation initiatives, leveraging a deep understanding of industrial automation alongside strong commercial insight.

• Design and develop comprehensive industrial automation architectures, integrating PLCs, robotics, machine vision, sensors, motion control, and cloud/edge technologies to address customer requirements.
• Lead technical discovery sessions, requirements analysis, and solution design workshops to identify automation opportunities and define implementation strategies.
• Serve as a subject-matter expert in industrial networking, functional safety, IIoT platforms, and digital transformation, clearly articulating Lattice’s value proposition.
• Partner with cross-functional teams and external partners to co-design scalable automation solutions, ensuring design integrity and alignment with product roadmaps.
• Engage with OEMs, system integrators, and industrial customers to translate complex requirements into actionable solutions, proofs of concept, and reference architectures.
• Drive technical narratives and marketing strategies that demonstrate Lattice’s leadership in automation, reliability, and digital innovation.
• Represent Lattice in industry forums and standards organizations to influence ecosystem direction and promote open, interoperable solutions.
• Support business development by identifying new opportunities, shaping go-to-market strategies, and cultivating relationships with key stakeholders.

• BS/MS in Electrical, Computer, Systems Engineering, or a related discipline.
• 12+ years of experience in industrial automation architecture, business development, or solution design.
• Expertise in automation platforms, industrial networking, functional safety, and IIoT technologies.
• Proven ability to translate complex architectures into actionable business strategies and drive ecosystem adoption.
• Experience collaborating with OEMs, system integrators, and technology vendors on validation and deployment of automation solutions.
• Exceptional communication and executive presentation skills, with a track record of influencing customers and industry partners.

• Experience in large-scale automation orchestration, robotics integration, or IIoT platform deployment.
• Familiarity with PLC/CPLD/FPGA technologies in control, telemetry, or safety applications.
• Published contributions to industry standards, specifications, or automation best practices.