Руководитель user acquisition для мобильных casual-игр

Wild Card Games is an international mobile gaming company founded in 2008. It develops mobile games for audiences worldwide, including classic card and board games.

* Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Own the end-to-end User Acquisition strategy across the portfolio of mobile games

Lead UA across paid channels, including App Lovin, Unity, Meta, Google Ads, Apple Search Ads, DSPs, and other relevant networks

Own budget allocation and scaling decisions across channels and game titles, optimizing toward ROAS and profitability targets

Manage campaign performance and personally own UA for selected titles

Analyze cohort-level performance, attribution data, creative performance, and monetization signals to make scaling and optimization decisions

Build and improve UA reporting, processes, and automation

Identify new growth opportunities across channels, networks, and acquisition models

Develop and scale rewarded and non-rewarded acquisition approaches

Lead, mentor, and develop the existing UA team, helping team members become more independent in their decision-making

Partner with the Creative team on ideation, testing, performance analysis, and iteration

Use UA insights to influence which creative concepts and variations should be produced next

Collaborate with Product, Data, Creative, and leadership on growth strategy and business priorities

Provide performance insights and recommendations to senior leadership

Monitor market trends, competitors, platform changes, and emerging UA opportunities

4+ Years of hands-on experience in User Acquisition

Strong experience scaling mobile games or apps with measurable performance results

Strong practical knowledge of major mobile advertising networks

Hands-on experience with App Lovin and/or Unity

Strong understanding of ROAS, LTV, retention, cohort analysis, attribution, and profitability

Ability to independently analyze data and translate it into business decisions

Comfortable working with raw data, reporting tools, MMP data, and AI-assisted analytics

Strong communication and cross-functional collaboration skills

Comfortable working autonomously in a small, fast-moving organization

Professional working proficiency in English

Будет плюсом: experience with ad-monetized products, IAP or hybrid monetization, rewarded/incentivized traffic, creative-driven UA, building or improving UA reporting and automation, working in smaller or mid-sized gaming companies with broad ownership, launching and scaling new game titles, leading or mentoring UA specialists

Competitive compensation

Flexible working hours with no time tracking; focus on outcomes and delivery

Unlimited PTO, based on performance and responsible planning

Opportunities to attend relevant gaming and industry conferences

Take-home case of up to 3 hours as part of the selection process