Dir, Enterprise Marketing Finance

Position Summary

The Director, Enterprise Marketing Finance is a senior strategic finance leader embedded within Adobe’s Enterprise Marketing organization, serving as the primary finance business partner to the Enterprise CMO and her leadership team. This role is at the intersection of data-driven decision making and go-to-market strategy for Adobe’s largest customer segment—Fortune 500 and mid-market enterprise accounts.

Combining rigorous financial stewardship with deep marketing effectiveness expertise, this role owns the Enterprise Marketing budget, leads investment prioritization, and builds the frameworks that connect marketing spend to pipeline, revenue, and customer lifetime value. This is a true business partner role—you won’t just track spend; you’ll shape strategy, challenge assumptions, and directly influence how Adobe reaches and engages enterprise customers at scale.

• Serve as the dedicated finance business partner to the Enterprise CMO and her senior leadership team, providing strategic financial guidance across all Enterprise Marketing functions including field marketing, account-based marketing (ABM), events, and digital programs.
• Act as a proactive thought partner to marketing leadership, shifting discussions from reporting results to understanding performance drivers, implications, and forward-looking actions.
• Evaluate performance across acquisition, pipeline generation, conversion, retention, and engagement initiatives to inform investment prioritization and resource allocation decisions.
• Build executive-ready analyses and presentations that translate complex financial and marketing data into clear narratives and confident, data-backed recommendations for senior partners.
• Lead and contribute to quarterly business reviews and executive reporting, surfacing key trends, risks, opportunities, and recommended actions for the Enterprise CMO and her leadership team.
• Guide cross-functional alignment on investment priorities across Enterprise Marketing, Sales Finance, Product Marketing, and Finance leadership teams.

• Build and maintain sophisticated Return On Investment (ROI) measurement frameworks and attribution models that connect marketing investments to pipeline generation, revenue outcomes, and customer lifetime value.
• Proactively identify diminishing returns, underperforming programs, and budget reallocation opportunities to improve marketing efficiency across the enterprise funnel (CAC, LTV, funnel economics).
• Partner with Marketing Operations, Analytics, and Sales Finance teams to ensure consistent, integrated reporting across the customer journey.
• Build and maintain an executive-level Marketing ROI scorecard providing ongoing visibility into program performance and spend efficiency for Enterprise Marketing leadership.
• Drive operational improvements and automation in planning, forecasting, and reporting workflows to increase speed of insight generation.

• Own end-to-end financial management of the Enterprise Marketing budget, including annual planning, quarterly forecasting, risk and opportunity assessments, and scenario planning.
• Build a defensible, strategically aligned annual budget in close partnership with the Enterprise CMO and her leadership team.
• Establish investment guardrails, approval workflows, and re-forecast protocols that balance financial rigor with the agility that modern enterprise marketing demands.
• Translate Enterprise Marketing strategies into financial models and forecasts, identifying optimization opportunities throughout the planning cycle.

• Lead and develop a strong marketing finance team, fostering analytical rigor, business insight, and a culture of continuous improvement.
• Mentor junior finance team members, building capabilities in marketing analytics, financial modeling, and executive communication.
• Represent Enterprise Marketing Finance in cross-functional leadership forums, including with the FP&A Leadership, Enterprise Marketing leadership meetings, and Sales Finance…