Senior Product Manager, Brand Control Center

Overview

Senior Product Manager - Brand Control Center

Location:

San Jose, CA

Team:
Adobe Firefly Enterprise

Our Company:
Changing the world through digital experiences. We empower people to create and deliver exceptional digital experiences and strive for equal opportunity in the workplace.

Adobe is innovating the enterprise content supply chain through intelligent Brand solutions that reshape how enterprises create, govern, and scale content. At the heart of this innovation is Brands, a groundbreaking AI system that codified brand identity into machine-readable ontologies to maintain brand accuracy and impact across all creative materials.

We are seeking a Senior Product Manager to define a central place to manage explicit guidelines (brand context, activation context, legal & compliance) and curate implicit guidelines as inputs to AI-first brand understanding that automates content operations to deliver on-brand and performant content faster, more reliably, and at scale.

This position suits an individual passionate about AI, design systems, and enterprise marketing, provisioning, administration and governance. It demands a strong emphasis on execution and cross-team collaboration.

• Define the product vision, strategic direction, and roadmap
  :
  Lead the strategy for how enterprises set, govern, and scale brand guidelines — both explicit (defined rules) and implicit (inferred patterns across brand, activation, legal, and compliance contexts).
• Establish governance frameworks
  :
  Build governance models that empower the right custodians to update brand information, manage change, and trigger continuous learning loops that improve the system through human feedback.
• Define access and permission patterns
  :
  Develop intuitive access models that allow brand managers and admins to manage permissions for creatives, marketers, communicators, and external agencies — supporting seamless, secure workflows.
• Collaborate across Adobe
  :
  Partner with Gen Studio, Firefly, engineering, design, and go-to-market teams to deliver high-impact capabilities aligned with Adobe's broader brand and content supply chain strategy.
• Engage deeply with enterprise customers
  :
  Work directly with brand managers and administrators to understand challenges in brand governance, distill insights, and convert them into clear, actionable product requirements.
• Own the business outcomes
  :
  Act as the "CEO of the Brand Control Center." Define targets, track progress against goals, and drive measurable business outcomes with relentless focus.

• 5-7+ years of product management experience in building administration and management planes such as Brand Hubs and Asset Management experiences (DAM) or similar.
• Proven ability to translate complex AI/ML workflows into simple, intuitive user experiences.
• Experience with creative and marketing content processes, including agency workflows.
• Strong technical grounding in evaluation frameworks and reinforcement learning.
• Excellent communication, storytelling, and cross-functional alignment skills — you can encourage designers, engineers, and enterprise collaborators alike.
• A builder's approach: curiosity, execution velocity, and empathy for end users.
• Good mix of IQ and EQ, using data and relationships to get results.

• BA/BS or equivalent experience in Computer Science, Build, or a related area.
• Background in building design systems, brand systems, or content production automation.
• Experience in provisioning, management, and governance.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $125,800 -- $239,725 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $165,600 - $239,725.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term…