Director, Product Management, Firefly Custom Models

Overview

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Join Adobe's Firefly Enterprise team to shape the future of on brand Enterprise creative  
Director of Product Management for Firefly Custom Models
, you will define and drive the strategic vision for how creative and marketing teams can train generative AI models using their own brand assets. From the best-in-class user-facing experience to integration in Adobe applications to partnering deeply with the research teams you ll be responsible for the end-to-end custom models experience. You will drive the strategy for the future of Custom Models, including extending to new modalities.

This is a highly visible, executive-level leadership role that requires deep expertise in generative AI technology. You will lead multiple product managers, own a critical pillar of the Firefly Enterprise Solutions strategy, and work directly with Adobe s most strategic enterprise customers.

• Define vision, strategy, and roadmap for custom and 3P models.
• Lead and mentor a high-performing PM team.
• Drive end-to-end product lifecycle: ideation to optimization.
• Partner with research, engineering, data/ML, design, and business teams to deliver scalable, reliable solutions.
• Identify automation opportunities and prioritize by impact and feasibility.
• Set success metrics and make data-driven decisions.
• Stay ahead of AI trends, regulations, and security.
• Collaborate on go-to-market strategies and adoption.
• Work directly with our most strategic customers on product roadmap.
• Communicate roadmap and outcomes to senior leadership.
• Enterprise readiness with security, privacy, data residency, SLAs.
• Model lifecycle with workflows for ingestion, rights, evaluation, deployment, versioning, monitoring, and deprecation.
• MLOps, partnering on training/inference efficiency, latency, and throughput.
• Admin controls with keys, access, permissions, approvals, and reporting.
• 3P partners with defining technical and commercial integration.
• Work with legal to enable 3P models.

• 10+ years in product management; 3-5 years in AI/ML leadership.
• Proven success building and scaling custom models.
• Proven track record of successful partnership with research teams.
• Strong technical fluency in ML/AI systems including MLOps.
• Expertise in metrics, analytics, and data-driven decision-making.
• Exceptional communication and ability to influence at all levels.
• Agile and AI-first product development experience.
• Experience working with Enterprise SaaS.
• Customer facing rigor and experience with matrixed orgs.

• Hands-on with LLMs, agent frameworks, orchestration, and advanced AI.
• Experience delivering automation at scale with measurable impact.
• Familiarity with responsible AI, security, and compliance.
• Advanced degree (MS, MBA) or equivalent experience.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $172,400 -- $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $231,000 - $334,500. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California
:
Fair Chance Ordinances. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado
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Application Window Notice. If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies.

Massachusetts
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Massachusetts Legal…