Digital Marketing Specialist

Altera  .#
** Job Details:**### ##
*
* Job Description:

** Altera is seeking a
** Digital Marketing Specialist
** to support the execution and optimization of global digital marketing programs! This role is ideal for a candidate with experience in digital marketing, campaign execution, or marketing operations.

The Digital Marketing Specialist plays a key role in supporting campaigns, marketing automation, database growth, web publishing, and program management. This position works cross-functionally with corporate marketing, regional marketing, content, and operations teams to ensure digital initiatives are executed accurately, efficiently, and on schedule.

This is a hands-on, detail-oriented role with opportunities to grow across multiple areas of digital and demand marketing.
** Key Responsibilities
**** Campaign Execution & Support
*** Assist in the execution of integrated marketing campaigns across email, web, and digital channels.
* Build, test, and deploy email campaigns within marketing automation platforms.
* Support campaign asset coordination, timelines, and performance tracking.
* Ensure alignment between campaign messaging, landing pages, and digital assets.
** Marketing Automation & Operations
*** Support marketing automation workflows, including email nurture streams and audience segmentation.
* Maintain campaign tracking parameters and ensure proper data capture for reporting.
* Assist in building and maintaining automated programs to support lead engagement and lifecycle marketing.
* Troubleshoot basic automation issues and escalate as needed.
** Database Growth & Data Quality
*** Support initiatives to grow and maintain a healthy marketing database.
* Assist with data segmentation, list uploads, and audience management.
* Help monitor data quality and ensure compliance with data governance policies.
* Collaborate with operations teams to support lead routing and CRM alignment.
** Web Publishing & Digital Content
*** Publish and update web content using content management systems (CMS).
* Ensure web content aligns with brand, campaign messaging, and SEO best practices.
* Coordinate updates to landing pages and campaign microsites.
* Conduct basic QA testing to ensure proper formatting and functionality.
** Program Management & Reporting
*** Support project coordination across digital marketing initiatives.
* Track deadlines and deliverables to ensure timely campaign execution.
* Assist with performance reporting across email, web, and campaign metrics.
* Help identify opportunities for optimization based on data insights.
** Salary Range
** The pay range below is for Bay Area California only. Actual salary may vary based on a number of factors including job location, job-related knowledge, skills, experiences, trainings, etc. We also offer incentive opportunities that reward employees based on individual and company performance.$95.9K - $131.9K USDWe use artificial intelligence to screen, assess, or select applicants for the position. Applicants must be eligible for any required U.S. export authorizations.###

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*
* Qualifications:

*** Bachelor’s degree in Marketing, Business, Communications, or related field.
* 1+ years of experience in digital marketing, marketing operations, or campaign support.
* Strong organizational skills and attention to detail.
* Familiarity with email marketing platforms or marketing automation tools (e.g., Marketo, Eloqua, Hub Spot, Pardot, etc.).
* Basic understanding of digital marketing metrics (open rates, CTR, conversions, etc.).
* Strong written and verbal communication skills.### ##
** Job Type:
** Regular### ##
** Shift:
** Shift 1 (United States of America)### ##
** Primary

Location:

** San Jose, California, United States### ##
** Additional Locations:**### ##
** Posting Statement:
** All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
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