Senior Product Manager – Ads Platform; Creative

Responsibilities

The Ads Platform team is responsible for the business-facing solutions within Tik Tok for Business ecosystem. Our mission is empower clients to excel on Tik Tok by offering comprehensive, easily accessible insights and tools. As the window of Tik Tok's business services, we build tools and solutions to enable and inspire clients effortlessly connecting with audiences and maximizing brand potential.

We’re hiring a Product Manager to join the Creative Platform team within Tik Tok Ads. This role focuses on building scalable, intuitive creative tools to improve the volume and quality of ad creatives across performance-driven verticals such as Commerce, Gaming, and App Ads.

You’ll help shape core advertiser experiences, working closely with XFN teams to deliver high-impact product solutions that enable advertisers to produce more effective creatives, faster.

• Own the strategy and roadmap for creative experiences in Tik Tok Ads Manager, with a focus on scaling creative supply and improving creative effectiveness.
• Collaborate with Engineering, Design, Data Science, and business teams to build end-to-end ad creation workflows that balance platform consistency with vertical-specific needs.
• Abstract diverse advertiser requirements into clear product goals, ensuring scalability and operational efficiency.
• Use data, user feedback, and market insights to prioritize features and guide product iterations.
• Define and track key metrics such as creation volume, success rate, and engagement lift, driving measurable improvements in creative outcomes.
• Partner with internal platform and infra teams to ensure product foundations are extensible and future-proof.

• BA/BS degree in a technical, business, or related field.
• 3–5 years of product management experience, with proven success of external products.
• Strong analytical and problem-solving skills, with the ability to define metrics and use data to inform decisions.
• Experience collaborating cross-functionally and leading execution across complex stakeholder environments.
• Familiarity with the online advertising ecosystem, particularly ad creation and performance optimization.
• Excellent communication skills and comfort working in fast-paced, high-ambiguity environments.

• Experience building creative tools or working on advertiser-facing interfaces.
• Exposure to performance ad formats such as shopping, app install, or lead gen.
• Background in creative automation or infra-scale product work.
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross-cultural collaboration and market expansion.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where…