Technical Product Marketing Manager, Media & Entertainment

Technical Product Marketing Manager, Media & Entertainment

Location: Hybrid - Bay Area, California

If you're a product marketer who thrives at the intersection of cutting-edge technology, customer value, and go-to-market execution, this role is for you. At Coactive, we’re looking for a Technical
Product Marketing Manager who deeply understands AI-powered products and can translate complex capabilities into clear, compelling value for customers and internal teams.

This is a high-impact, high-visibility role where you’ll be a fundamental driver of how our products are positioned, promoted, and launched, based on a deep understanding of the market and of customer needs. You’ll work closely with Product Management, Engineering, Sales, and Customer Success teams to ensure that Coactive’s AI-powered solutions resonate with Media & Entertainment customers.

• Leverage your expertise in Media and Entertainment workflows, challenges, and buying motivations to create compelling collateral and communications.

• Engage directly with customers to understand how AI-powered capabilities deliver value for content and advertising-driven use cases.

• Translate customer insights and market trends into differentiated messaging, positioning, and narratives.

• Ensure that Coactive is abreast of the latest competitive developments and is well positioned to succeed in a rapidly changing market.

• Help to drive product positioning, value propositions, and messaging across key personas and use cases.

• Clearly articulate technical capabilities (AI, multimodal models, data pipelines, content and advertising workflows) in a way that resonates with both technical and business audiences.

• Create compelling product narratives that connect features to outcomes and ROI.

• Influence product strategy by providing market-backed insights and feedback to Product Management and Engineering.

• Lead GTM strategy for new product launches, from alpha and beta to GA. Influence the direction of demand generation campaigns.

• Partner with Product Management to drive launch readiness, compelling customer narratives, and product collateral.

• Enable Sales and Customer Success with training, pitch decks, demos, battle cards, FAQs, and technical enablement.

• Help design and manage beta and early-access programs to build champions and gather actionable feedback.

• Translate complex AI concepts (computer vision, NLP, multimodal learning) into simple, credible, and differentiated stories.

• Collaborate with Solutions and Sales Engineering to ensure demos and proof points align with real customer value.

• Create compelling, high level demos or explainer videos that can drive inbound interest.

• 7+ years of experience in Product Marketing, Technical Product Marketing, or a similar role in high-growth or early-stage enterprise software companies.

• Bachelor’s degree, with some technical coursework (computer science, statistics, etc.) or a STEM degree

• MBA preferred, but not required

• Proven experience launching and scaling enterprise, data, or AI-powered software products.

• Strong technical fluency in AI/ML concepts, including computer vision, NLP, and multimodal systems.

• Experience in media and entertainment, particularly with content operations, adtech, and/or programmatic advertising workflows. This could be from working in media and entertainment directly, or from working in companies that serve media and entertainment companies.

• Experience working closely with Product and Engineering teams on roadmap alignment and launches.

• Ability to communicate complex ideas clearly to diverse audiences: technical, commercial, and executive.

• Deep experience enabling sales teams with effective presentations, demos, explainer videos, whitepapers, etc.

• Bias for action, comfort with ambiguity, and a customer-first mindset.

• Strategic Impact: Helping to drive GTM for Coactive’s AI solutions at a pivotal growth stage.

• Technical Depth: Work on cutting-edge, multimodal AI applications.

• Cross-Functional Influence: Sit at the center of…