Senior Product Manager; SEO​/Web - User Growth; San Jose

Overview

The User Growth (UG) team is responsible for the growth of Byte Dance's international products, including Tik Tok. We help develop customized growth strategies for the products and utilize various marketing, product, and data analysis techniques to achieve business growth goals. The UG team maintains and optimizes a range of mature product growth strategies, such as paid advertising and organic user acquisition, and skillfully applies them to various businesses to drive growth.

Additionally, when new growth opportunities are identified, we create new solutions to help businesses achieve breakthroughs. By joining the UG team, you will be responsible for the growth of products with billions of users and gain hands-on experience in cutting-edge growth practices.

• Own iteration and international growth strategy for the Tik Tok Web product, using organic search (SEO) as a primary growth channel. Scope includes page experience and design, information architecture, content distribution, KPI frameworks, and experimentation platforms for the full Web product lifecycle.
• Partner directly with external search engine companies and other search-engine teams to validate advanced search strategies and technical guidance, and rapidly translate those findings into actionable product and engineering plans.
• Design and implement end-to-end SEO programs — including standardized information architecture, structured data, traffic acquisition tactics, and client-side conversion funnels — and coordinate with Web and App product and engineering teams to operationalize them.
• Lead full lifecycle product delivery from business analysis and road mapping through solution design, requirement decomposition, development coordination, launch validation and continuous iteration. Mobilize cross-functional stakeholders (product, engineering, data, content and operations) to ensure timely, high-quality execution.
• Localize and scale growth strategies for global markets: adapt information architecture, metadata, and distribution pathways to regional, linguistic and cultural differences while ensuring scalability, sustainability and regulatory compliance across multiple countries and languages.

• 3+ years of product experience in internet or digital businesses (or equivalent career progression), with hands-on exposure to Web products, content distribution or user-growth initiatives. Prior involvement in SEO/search/recommendation projects is a strong plus.
• End-to-end product mindset that connects business objectives to technical implementation. Able to deliver tightly-coupled solutions across page design, information architecture and engineering; treats SEO as a product lever within a broader product ecosystem.
• Proven experience working directly with large third-party platforms or technical teams to align on requirements and integrate external rules or new technologies into product roadmaps.

• Demonstrated ability to craft deep, multi-dimensional strategies in complex business contexts with a focus on long-term value and systematic growth; experience or strong motivation for cross-border and cross-cultural product rollout.
• Excellent cross-team collaboration and project management skills, strong logical thinking and communication skills will be preferred.