Director, Social Media Marketing

Zscaler is a pioneer and global leader in zero trust security. The world’s largest businesses, critical infrastructure organizations, and government agencies rely on Zscaler to secure users, branches, applications, data & devices, and to accelerate digital transformation initiatives. Distributed across more than 160 data centers globally, the Zscaler Zero Trust Exchange platform combined with advanced AI combats billions of cyber threats and policy violations every day and unlocks productivity gains for modern enterprises by reducing costs and complexity.

Here,
impact in your role matters more than title and trust is built on results. We believe in transparency and value constructive, honest debate
—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership and accountability.

We champion an “AI Forward, People First” philosophy to help us accelerate and innovate, empowering our people to embrace their potential. If you’re driven by purpose, thrive on solving complex challenges and want to make a positive difference on a global scale, we invite you to bring your talents to Zscaler to help shape the future of cybersecurity.

We are looking for a Director of Social Media Marketing to join our team. This is an onsite San Jose role
, reporting to the VP, Digital Marketing in the Global Marketing department. The Director of Social Media Marketing is a key leader and brand steward responsible for setting the vision and execution strategy for Zscaler’s global social channels. This highly strategic role manages complex global programs, including developing executive thought leadership and overseeing influencer marketing and brand advocacy to extend Zscaler's credibility and reach.

The ideal candidate will use their leadership, cross-functional management, and strategic acumen to elevate Zscaler as a recognized cybersecurity industry leader through social media.

• Define and lead Zscaler's global social media strategy in partnership with the digital marketing leadership team
• Develop, manage, and scale global executive social media, influencer, and brand advocacy programs to amplify the strategic narrative and drive measurable ROI
• Direct the content strategy across all social channels, overseeing asset collaboration, and setting global standards for community management and brand voice
• Define social KPIs, leading the monitoring and optimization of content while directing the analysis of social data to inform strategic decisions
• Manage the global social editorial calendar and integrated campaigns, ensuring global-to-local consistency while mentoring the social media team

• You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful.
• You operate with urgency. You understand that in a high-growth environment, speed and quality are not mutually exclusive. You have a relentless focus on execution and a bias for action, delivering high-impact results quickly to win for the customer and the team.
• You are driven by innovation. You have a deep curiosity for how things work and are energized by solving complex technical challenges. You believe in the power of technology to accelerate transformation and are always looking for a better, more secure, and scalable way.
• You are resilient and adaptable. You view change as an opportunity and setbacks as temporary. You maintain composure and focus in high-pressure situations, guiding yourself and your team through complexity with a steady, positive hand.
• You lead with integrity. You do the right thing, even when it’s hard. You hold yourself and others to a high standard of accountability and build trust by matching your words with consistent, transparent action.

• Bachelor’s degree in Marketing, Communications, or a related field with 10+ years of…