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Manager of Marketing and Brand

Job in San Jose, Santa Clara County, California, 95199, USA
Listing for: Nearfield Instruments
Full Time position
Listed on 2026-03-01
Job specializations:
  • IT/Tech
    Digital Marketing
  • Marketing / Advertising / PR
    Digital Marketing
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below

Nearfield is entering a phase where technological leadership must be matched by clear, confident, and internationally resonant storytelling. This role exists to build and scale a strong global brand presence for Nearfield, positioning the company as a high-tech leader in the semiconductor ecosystem. The focus is not on selling, but on creating meaning, credibility, and visibility externally in the market and internally within the organization.

This role will define how Nearfield tells its story: turning complex technology into clear narratives that travel across audiences, channels, and moments, from strategy to message to story to tangible assets.

Core Responsibilities

You define and execute Nearfield’s global brand and communication strategy. This includes owning the end-to-end narrative architecture of the company: positioning, messaging frameworks, tone of voice, narrative arcs, and brand guidelines, and ensuring they are applied consistently and intelligently across all channels.

The role owns brand identity, visibility, and thought leadership, translating complex high-tech innovation into compelling, credible messaging for international B2B audiences. You will build “one story, many channels,” ensuring coherence across CEO voice, website, PR, investor communications, keynotes, product narratives, and customer stories.

Working closely with the CEO, CTO, and leadership team, you will shape Nearfield’s external presence and leadership storytelling, developing authentic, value-driven thought leadership that is both visionary and technically grounded. This includes sharpening CEO messaging and personal branding, and ensuring consistency between strategic intent and public expression.

You will lead external communications such as press releases, application notes, launch announcements, and media interactions, always with a strong sense of timing, narrative coherence, and long-term brand value. You will be responsible for shipping high-impact brand assets, including launch narratives, case studies, flagship decks, and brand films or scripts.

Internally, the role acts as a bridge between leadership and employees, translating strategy and intent into clear, engaging communications through town halls, internal updates, and company-wide narratives that build alignment, trust, and engagement.

Key Activities

You design and evolve Nearfield’s global brand identity and positioning, ensuring it resonates beyond Europe and competes confidently on a global stage. You develop and maintain strong brand systems that allow the organization to scale communication without losing clarity or consistency.

You turn highly technical content into structured, compelling stories, moving from strategy to message to story to assets, without oversimplifying or losing credibility. You ensure Nearfield’s narrative shows up clearly across digital channels, PR, leadership communications, investor materials, and customer-facing storytelling.

You advise leadership on communication strategy, ask sharp questions, and challenge assumptions when needed. This role values judgment, narrative clarity, and impact over volume of output.

You envision what the Nearfield brand should become and actively build toward that vision with discipline, creativity, and a strong sense of editorial quality.

This is a senior role for someone who has built brands before, ideally in deep/ high tech, semicon, AI, or similarly complex B2B environments. You understand how strong global tech brands are built and can translate that mindset into our context without losing authenticity. You are comfortable operating at both strategic and hands-on levels.

You have a strong instinct for turning technical content into clear narratives (strategy → message → story → assets). You know how to communicate highly technical content in a way that is compelling without oversimplifying.

You are confident working closely with our CEO/ CTO, shaping external presence and personal branding while staying grounded and value driven. You are not here to “just market,” but to add real strategic value.

Most importantly, you are known for asking the right questions, about audience, message,…

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