General Manager, DEX

Position: General Manager, OKX DEX
Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles:
We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Role

We're looking for a seasoned Growth GM to lead the next phase of expansion for our Token Market and DEX Aggregator. You'll own the full growth mandate, from liquidity strategy and ecosystem partnerships to trader acquisition and community-driven volume growth. This is a senior, cross-functional leadership role for someone who can think in systems, move fast, and execute at every layer of the funnel.

You'll be the person who gets us to top-tier market share positioning against competitors including Jupiter and Axiom, owning both our B2B (institutional/professional traders) and B2C (community/retail) growth lines simultaneously.

North Star Metrics you'll own: DAT (Daily Active Traders), DTV (Daily Trading Volume), and Revenue.

What You'll Own
Growth Strategy & Market Expansion

• Define and execute a holistic growth strategy to meaningfully expand market share in the Token Market and DEX Aggregator landscape, with a clear focus on out competing Jupiter, Axiom, and other key rivals
• Identify and prioritize growth levers across product, distribution, liquidity, and community
• Set OKRs, own the growth P&L, and report directly to senior leadership
• Navigate regional regulatory landscapes proactively, ensure all growth programs (incentive structures, KOL partnerships, regional campaigns) are designed with compliance boundaries in mind across key markets (US, Korea, Southeast Asia, Middle East, etc.)

Liquidity & Asset Strategy

• Build relationships with market makers, liquidity providers, and institutional desks to secure differentiated and exclusive liquidity
• Identify and onboard high-demand assets ahead of competitors; develop a pipeline for exclusive or early listings
• Work closely with the product and BD teams to translate liquidity insights into structural advantages

Trader & B2B Channel Development

• Recruit and negotiate with high-volume traders and professional trading desks, structuring customized incentive programs (fee tiers, rebates, volume-based rewards)
• Build scalable B2B acquisition playbooks for trading firms, prop desks, and on-chain power users
• Own deal efficiency metrics: time-to-close, volume activated per deal, retention of top accounts

Community & B2C Growth

• Develop partnerships with crypto influencers, KOLs, and community leaders across key markets (CT, Telegram, Discord, regional communities)
• Design and run community-driven campaigns, trading competitions, and referral programs that convert engagement into sustained volume
• Build a network of ambassadors and regional growth leads

Cross-functional Leadership

• Collaborate with Product, Marketing, and Engineering to align growth initiatives with platform capabilities
• Lead and develop an existing growth team, raising the bar on execution quality and output velocity
• Synthesize market intelligence to inform product roadmap and competitive positioning
• Define team OKRs and performance benchmarks tied directly to DAT, DTV, and revenue targets

Who You Are

• 5-10+ years of experience in growth, BD, or market expansion roles, ideally in crypto/DeFi/CeFi or high-growth fintech
• Deep understanding of DEX/DeFi mechanics: AMMs, order books, liquidity pools, token incentives, on-chain trading behavior
• Proven track record of building and closing B2B partnerships with traders, funds, or institutional counter parties
• Experience structuring incentive programs (fee structures, rebates, VIP tiers) and measuring their ROI against volume and revenue impact
• Strong existing network within the crypto trading and community ecosystem - you can make calls that others can't
• Demonstrated ability to lead both B2B and B2C growth tracks simultaneously, balancing institutional partnership development with community-driven retail acquisition
• Comfortable with regulatory nuance: familiar with compliance constraints across multiple jurisdictions and able to design growth programs that are both aggressive and defensible
• Data-driven and analytically rigorous: fluent in growth metrics, funnel analytics, and on-chain data interpretation; able to independently query and analyze on-chain data (Dune, Nansen, Token Terminal, etc.) to drive growth decisions - this is a hard…