SEO Manager

The Opportunity
Adobe is looking for a SEO Manager to drive organic discovery for Firefly, Adobe's outstanding generative AI product. This position is responsible for Firefly's comprehensive SEO strategy, covering both traditional search and generative engine optimization.

We seek a candidate to act as the main SEO lead for Firefly, crafting how creators find, assess, and embrace Firefly on  and new AI search platforms. This position combines SEO planning, product collaboration, prioritization, and data analysis. They will collaborate closely with Product, Engineering, Design and GTM teams to ensure Firefly launches and ongoing experiences are visible and trackable at scale.

This is a high-impact role with direct influence on Firefly's growth and long-term adoption.

What you'll do

• Take charge of and develop the SEO approach and plan for Adobe Firefly, including prioritization across feature pages, workflows, and evergreen growth initiatives.
• Partner with Product Management, Engineering, and Design to integrate SEO requirements into page templates, feature launches, and platform decisions.
• Drive the strategy and optimization of Firefly's feature page ecosystem, including internal linking frameworks and scalable content systems.
• Own SEO mentorship for product and feature launches, ensuring discoverability is built in from the beginning.
• Define and maintain Firefly's keyword universe, topic taxonomy, and demand mapping, aligned to customer intent and product priorities.
• Collaborate with analytics teams to assess SEO and GEO performance, interpret insights into clear recommendations, and share progress and tradeoffs with senior partners.
• Function as the final SEO decision-maker for Firefly initiatives, balancing impact, resourcing, and long-term scalability.

What you need to succeed

• 4+ years of SEO experience, with ownership of strategy for large-scale, high-visibility products or platforms.
• Strong foundation in content systems and workflows.
• Proven experience collaborating across Product, Engineering, Development, and Marketing teams.
• Experience defining and accomplishing SEO strategies in fast paced, ambiguous environments.
• Strong analytical and communication skills, with the ability to translate data into clear priorities and decisions.
• Technical SEO expertise.

Preferred qualifications

• Experience working on SEO for AI-powered products and adapting strategies for discovery driven by large language models.
• Experience scaling feature-led or product-led SEO programs.
• Familiarity with international SEO considerations and multi-market performance analysis.
• Confidence in influencing senior leadership and being a strong advocate for the SEO program.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and Gen Studio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email  or call .

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is…