Director, Business Development – Strategic Segments

Director, Business Development – Strategic Segments

San Jose, CA, United States

Director, Business Development – Strategic Segments

Location:

San Jose, CA (or Scottsdale, AZ) |

Reports to:

VP, Strategic Segment Marketing |Travel:
Up to 30%

About the Role

We are seeking a business and vertical marketing leader to join our Strategic Segment Marketing team. This leader will deeply discover customer system-level needs — bringing strong insight into markets, applications, and emerging requirements — and translate those insights into onsemi's GTM narrative, business development priorities, ecosystem partnerships, and industry consortia across Automotive, Industrial, AI Data Center, Energy Infrastructure, and Robotics.

Deep insight and experience into at least 2 of the markets with a strong understanding of the overall system hardware & software with emphasis on analog and digital ICs is desired.

This role is central to onsemi's transformation into a customer- and system-aware company. You will build and rally ecosystem partners, and collaborate closely with segment business leads, system architects, and product-line BUs (PSG, ASG, ISG) to influence system solutions, shape product roadmaps, and influence corporate strategy.

System Discovery, Thought Leadership & GTM Strategy

• Discover and articulate customer system-level needs through deep insight into market dynamics, application architectures, and unmet requirements across all five strategic segments.
• Own the segment-level GTM narrative — translating system discovery into use cases and value propositions in close collaboration with segment business leads and system architects in the team.
• Influence corporate strategy and drive onsemi's transformation to a customer- and system-aware company by embedding system-level thinking into GTM plans, positioning, and executive communications.

Business & Market Analysis

• Conduct market research on TAM/SAM, competitive positioning, and customer needs; deliver quarterly and regional insights. Develop segment business plans with market sizing, opportunity mapping, and benchmarking.

Business Development & Customer Engagement

• Lead business development with market-maker OEMs and strategic customers — discover system needs first, then advocate onsemi solutions; drive design-ins and design-wins with sales and BUs.
• Negotiate business deals (pricing, terms, co-development) with customers and partners. Feed customer system requirements back to BUs to directly influence system solutions and product roadmaps.

Ecosystem Partnerships, Consortia & Reference Designs

• Drive onsemi's participation in industry consortia, standards bodies, and alliances to shape ecosystem direction and position onsemi as a system-level platform leader.
• Build and rally ecosystem partners (module/design houses, SW/tools vendors, evaluation platforms) around onsemi's segment priorities. Manage 3rd-party reference design partnerships and devise total solutions.

Collateral Development & Field Enablement

• Create customer-facing system collateral: whitepapers, solution booklets, segment presentations, competitive comparisons. Represent onsemi at trade shows, seminars, and customer events.
• Train and enable field sales and FAEs to sell up the value chain to system architects with positioning tools, talk tracks, and technical collateral.

Cross-Functional Collaboration

• Collaborate closely with segment business leads and system architects within SSM; serve as primary segment interface to BUs (PSG, ASG, ISG) — influencing roadmaps and solution priorities.
• Partner with corporate marketing, systems engineering, and sales leadership to operationalize segment strategies in account plans, campaigns, and pipeline reviews.

• Change maker mindset — driven to influence corporate strategy and accelerate onsemi's evolution into a system- and customer-aware organization.
• Deep market knowledge across 2+ segments (automotive, industrial, AI/data center, energy, robotics) with strong insight into customer system architectures, applications, and unmet needs.
• Proven GTM strategy and business development track record — discovering system needs,…