Senior Product Manager - Personalization

Opportunity

is one of the most heavily trafficked corporate websites in the world and serves as the digital front door for millions of customers, B2C & B2B. The Web Product Management team is responsible for delivering intelligent, data‑driven, and personalized experiences across the entire customer journey.

We are looking for a Senior Product Manager to lead AI-powered personalization across web for our B2B customers, with a focus on the business audience (). In this role, you will define and drive the strategy for how Adobe uses AI, machine learning, and real‑time data to tailor content, journeys, and messaging to businesses.

You will work at the intersection of product, data science, engineering, and marketing to build and scale personalization capabilities that meaningfully improve engagement, conversion, and customer experience. This is a highly cross‑functional and strategic role, requiring both strong product leadership and a deep curiosity about AI innovation.

• Lead the strategy and roadmap for AI‑based personalization across  for our B2C and B2B customers
• Define and scale the personalization program, grounded in business strategy and expected outcomes, using behavioral, firmographic, and contextual data
• Partner with data science and engineering teams to develop and deploy machine‑learning models for content recommendations, targeting, and journey orchestration
• Own the outcomes for the B2B web personalization strategy & plan – push back if plans don’t align to critical metrics
• Find opportunities to demonstrate generative AI and automation to dynamically develop and optimize content experiences
• Translate business goals into clear product requirements, use cases, and measurable metrics
• Collaborate closely with UX, design, and content teams to deliver cohesive, personalized user journeys
• Partner with marketing collaborators in the Medium & Large business teams to align on vision, priorities, and outcomes
• Drive cross‑functional planning sessions and influence roadmap decisions across teams
• Clearly communicate strategy, insights, and results to executives and senior collaborators

• 7+ years of product management experience, with strong preference for personalization, growth, or AI‑based products
• Experience building or scaling personalization platforms, recommendation systems, or data‑driven customer experiences
• Solid understanding of AI/ML concepts
  , including model development lifecycle and experimentation (hands‑on data science experience not required, but fluency is important)
• Proven ability to define and implement data‑driven product strategies and roadmaps
• Experience with experimentation frameworks and optimization methodologies
• Experience working in cross‑functional environments with engineering, data science, UX, and marketing teams
• Excellent communication skills with the ability to influence executive collaborators
• Ability to own decisions and bring cross‑functional groups along to ensure all are aware and understand the outcomes expected
• Bachelor’s degree or equivalent experience required; advanced degree is a plus

• Experience with generative AI applications (e.g., content generation, conversational interfaces)
• Familiarity with customer data platforms (CDPs), real‑time decisioning, or marketing automation systems

The U.S. pay range for this position is $125,800 – $239,725 annually.

In California, the pay range for this position is $165,600 – $239,725.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

California – Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado – If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts – It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.