UX Researcher, Roku TV

Teamwork makes the stream work.
Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

Great user experiences come from people who have the vision to see the big picture while still maintaining an incredible attention to detail. The User Experience team at Roku comprises UX designers, researchers, and writers who work collaboratively with our world‑class Product and Engineering teams to meet customer needs for a Roku experience that delivers simplicity and delight. The UX Research sub‑team is a tightly knit horizontal resource within the larger UX team at Roku.

This role is dedicated to Roku TV (RTV). You’ll join the team shaping the vision and execution of our TV products and features, ensuring they continue to set the global benchmark for performance and ease of use.

Roku is hiring an experienced UX Researcher to lead high-impact research across our full TV portfolio. In this role, you’ll deeply understand how people interact with Roku devices and ensure a cohesive, simple experience across partner brands and device tiers. You’ll operate at the crucial intersection of physical hardware and the Roku OS. Your insights will uncover user needs and pain points and directly drive the evolution of new TV experiences—from out‑of‑the‑box setup and hardware performance to picture quality optimization and the future of TV hardware—making a tangible, visible impact across Roku’s most widely used experiences.

You’ll partner closely with Product Management, Design, and Engineering to align research with technical roadmaps and business priorities, turning insights into decisions that ship. Together, you’ll ensure Roku delivers a simple, delightful entertainment experience that is grounded in user needs and felt across every TV we build.

For California Only – The estimated annual base salary for this position is between $140,000 – $150,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

• Develop, plan, and execute research initiatives in collaboration with UX Research managers, other UX researchers, product managers, leaders at Roku, UX and visual designers, and others
• Utilize your research insights to influence the selection, definition, and design of product offerings that maximize engagement, leading to high customer retention
• Collect and analyze user behavior through both generative and evaluative methodologies
• Effectively present research insights to diverse stakeholder audiences through written reports and presentations
• Work closely with multiple key stakeholders to identify the problems and business goals that your research will address
• Be a deeply embedded member of product teams, while also being a strong collaborator on the UX research team

• 2 to 3 years’ experience as a UX Researcher in industry settings (not including academic experience)
• Experience building with AI (Claude Code, CoPilot, or similar)
• Proven skill with a broad methodological toolkit, including interviews, usability testing, surveys, field studies, diary studies, and quantitative analysis
• Confidence in selecting the most appropriate methods for a given problem or question
• Experience collaborating…