Campaign Developer

Role Summary

The Experience Developer manages the full lifecycle of personalized digital experiences across Adobe surfaces. This includes requirement gathering, backlog management, content authoring, campaign execution, quality validation, production monitoring, and support. The role combines agile delivery with hands‑on operational work. It requires close collaboration with Product, Engineering, and Operations teams to reliably deliver and improve digital experiences for millions of global customers.

• Partner with PMs and business collaborators to understand and capture requirements, identify scope for relevant squads.
• Define and validate personalization logic, audience segmentation, and campaign targeting for accuracy and consistency.
• Author components and experiences in a headless CMS across multiple Adobe surfaces and customer journeys.
• Build campaigns to deliver personalized content experiences to a global customer base.
• Support and optimize controlled experiments and experimentation frameworks, ensuring test integrity and data accuracy.
• Monitor live campaigns via Splunk; build and maintain dashboards and alerts for rapid issue detection and triage.
• Serve as a partner point for production incidents, owning triage, root‑cause analysis, and resolution coordination with engineering teams.
• Collaborate with internal and client teams to resolve complex incidents, document findings, and deliver preventive recommendations.
• Participate in on‑call rotations within defined SLA windows.
• Maintain runbooks, incident playbooks, test cases, and operational documentation.
• Contribute to automation initiatives to improve testing efficiency and reduce toil.

• 3+ years in JSON scripting, Product Support, QA, or a similar role within digital platforms.
• Experience with campaign orchestration or experimentation tools (Adobe Target, AJO, Optimizely).
• Understanding of personalization, audience segmentation, and A/B testing.
• Incident management, SLA adherence, and on‑call support experience.

• Splunk proficiency: dashboards, SQL queries, alert configuration.
• JSON and REST API validation;
  Postburst or Postman.
• Familiarity with web technologies (HTML, JavaScript).

• Adobe Experience Cloud (AEM, AJO, Adobe Target, Analytics).
• Headless CMS architectures and content delivery frameworks.
• SQL and analytics debugging.
• Test automation frameworks or scripting.

Bachelor's degree in a relevant field or equivalent practical experience.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status or any other protected characteristic.