Associate Marketing Manager, Search Engine Marketing

Associate Marketing Manager, Search Engine Marketing

Department: Marketing

Employment Type: Full Time

Location: US-California-San Jose

Compensation: $105,000 - $144,400 / year

This position is ideal for mid-level digital marketing professionals to join the performance marketing team as an Associate Marketing Manager, SEM, owning and optimizing paid search initiatives across key platforms. Partnering with cross-functional teams including analytics, CRM, product, and creative, you will drive performance through data-driven campaign execution, testing, and continuous optimization. This role is critical in delivering high-quality leads, improving conversion performance, and scaling paid search impact across consumer journeys.

• Manage and optimize paid search campaigns across platforms such as Google Ads, SA360, and Microsoft Advertising.
• Execute keyword, audience, bidding, and ad copy strategies to improve campaign performance.
• Monitor budgets, pacing, and spend allocation to ensure efficient investment and performance delivery.
• Conduct search query analysis, negative keyword management, and account optimization reviews.
• Partner with creative and content teams to test and improve ad messaging and landing page performance.
• Support product launches, seasonal campaigns, and promotional initiatives through paid search activation.
• Optimize campaigns to drive qualified leads, consultation bookings, and downstream conversions.
• Track and report on key performance metrics including CPA, CPC, CTR, conversion rate, impression share, and ROAS.
• Develop dashboards and reports to communicate campaign performance and business impact to stakeholders.
• Analyze performance data to identify trends, opportunities, and areas for optimization.
• Translate data insights into actionable recommendations for stakeholders.
• Partner with analytics teams to ensure accurate tracking and consistent reporting.
• Support A/B testing initiatives across campaigns, audiences, and landing pages.
• Stay current on SEM best practices, platform updates, and industry trends.
• Collaborate with cross-functional teams and external partners to improve the end-to-end customer journey.
• Contribute to planning, forecasting, and budget discussions.

Education: Bachelor’s degree in Marketing, Business, Communications, or related field.

Experience: 4+ years of experience in SEM, paid search, or digital performance marketing.

Skills: Hands-on experience managing campaigns within Google Ads and Microsoft Advertising; experience with Google Analytics 4 and Google Tag Manager; strong analytical skills with ability to interpret data and drive recommendations; advanced Excel skills and experience with reporting tools such as Tableau, Looker, or Power BI; understanding of attribution, conversion tracking, and digital measurement frameworks; experience managing budgets and optimizing toward performance goals.

Communication: Strong communication skills with ability to present insights to technical and non-technical stakeholders.

Teamwork: Ability to collaborate effectively across internal teams, agencies, and external partners.

• Experience in healthcare, healthcare technology, medical devices, or regulated industries.
• Google Ads certification preferred.
• Experience with SA360 and large-scale paid search environments.
• Familiarity with CRM platforms such as Salesforce or Hub Spot.
• Experience working with large marketing datasets and analytics teams to drive insights.
• Experience managing agency or media vendor relationships.

If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.

For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S. Our…