Director of Product, AEO & SEO

SEO Strategy Leader

At eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

eBay operates one of the most sophisticated SEO programs in the world, powered by unmatched inventory breadth and structured marketplace data. We believe there is substantial opportunity to further accelerate top-of-funnel user acquisition by expanding into new opportunity spaces, deepening technical excellence, and building a forward-looking AI-native search strategy. We are looking for a leader to join us who will work on the following:

• Set and execute a bold, proactive SEO growth strategy
• Identify unexplored pockets of high-value organic traffic
• Elevate technical and programmatic SEO at scale
• Define and build eBay's Answer Engine Optimization (AEO) strategy
• Position eBay to win in AI-powered answer ecosystems including Google AI Overviews, ChatGPT, Gemini, Claude, and emerging platforms

This is a high-impact leadership role at the intersection of technical SEO, AI-driven discovery, product strategy, and cross-functional execution.

• Develop and implement a forward-looking SEO strategy to substantially grow top-of-funnel user acquisition
• Identify unexplored keyword, content, and indexation opportunities across eBay's massive supply base
• Lead technical SEO initiatives spanning site architecture, internal linking, crawl efficiency, schema markup, index health & more
• Partner closely with Engineering, Analytics, and Category teams to embed SEO into platform development
• Define eBay's role in AI-driven answer ecosystems
• Develop frameworks for optimizing structured data, content signals, and entity authority for LLM discoverability
• Ensure strong presence within Google AI Overview, ChatGPT, Gemini, Emerging AI search and answer platforms
• Build strategies for featured snippets, conversational answers, and generative summaries
• Establish measurement systems to track visibility and traffic impact from AI answer engines
• Serve as the company-wide expert on modern search (traditional + AI-native)
• Inspire and elevate the current SEO organization with a clear point of view and strong strategic direction
• Build and mentor a high-performing team of global SEO product managers, data scientists and analysts

• 10+ years of experience in SEO, organic growth, or search strategy
• 4+ years leading large-scale SEO programs at enterprise or marketplace companies
• Deep expertise in technical SEO at scale (large site architecture, programmatic SEO, structured data, crawl optimization)
• Demonstrated success driving incremental organic user growth in competitive environments
• Strong understanding of:
• AI-driven search experiences
• Large Language Models (LLMs)
• Generative search ecosystems
• Entity optimization and knowledge graphs
• Experience optimizing for:
• Featured snippets
• Voice search
• Conversational interfaces
• AI answer surfaces
• Strong analytical fluency with tools such as Google Search Console, Similarweb, Screaming Frog, SEMrush, and emerging AI visibility tools

The base pay range for this position is expected in the range below:

$224,800 - $300,100

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave).

Details…