Principal Channel GTM Manager - Creative Professionals

The Opportunity

Creative Cloud enables designers, marketers, filmmakers, and creative professionals globally. Our channel partners are essential to delivering this value to more customers broadly. In the role of Principal GTM Manager for Creative Pros, you will manage the go-to-market approach and initiatives for our channel resellers and distributors to accelerate growth!

We're looking for a highly driven, strategically sharp, and execution-focused leader who thrives at the intersection of data, creativity, and cross-functional influence. You are equally comfortable presenting to senior leadership and in the weeds building a GTM plan from scratch. You think holistically, sweat the details, and improve the standard on everything you do.

This is a high-visibility, high-impact position you'll hold genuine responsibility for results!

• Define and create the annual Creative Cloud channel GTM strategy for channel, aligned to revenue and product strategy goals.
• Create quarterly GTM plans and essential product launch strategies with coordination of cross functional teams, lead our weekly RTB sessions.
• Identify new growth opportunities within the partner ecosystem and build executable plans to capture them.
• Develop and optimize channel-specific offers and promotions to drive upsell, expansion, and retention through indirect motions.
• Collaborate with marketing on MDF initiatives, co-marketing playbooks, and sales enablement toolkits.
• Coordinate training programs with the Partner Enablement team to ensure partners can confidently communicate value proposition.
• Collaborate with Partner Ops team to launch and iterate on new partner-facing initiatives.
• Develop a deep understanding of end-to-end partner-led customer experiences for Creative Cloud and identify key friction points and opportunities.
• Establish a structured feedback loop with Sales teams and channel partners and represent the voice of the channel in product roadmap discussions.
• Translate data and insights into compelling, actionable recommendations for senior leadership.

• 5+ years of experience in channel GTM, partner marketing, or channel sales roles within a software, SaaS, or technology company.
• Demonstrated success developing and accomplishing indirect channel strategies.
• Background working across multi-channel B2B acquisition and partner-assisted customer journeys.
• Proven ability to influence cross-functional teams and senior collaborators without direct authority.
• Outstanding written and verbal communication skills.
• Self-motivated, proactive, and comfortable navigating ambiguity and competing priorities in a fast-paced environment.

• Experience with creative, build, or efficiency software GTM.
• Knowledge of Adobe's partner ecosystem or comparable ecosystems.
• Experience with subscription and volume licensing models in an indirect channel context.
• Global experience and cultural awareness.
• Track record of bringing creative, out-of-the-box thinking to solve complex GTM problems.

The U.S. pay range for this position is $145,400 – $261,150 annually. In California, the pay range is $180,300 – $261,150.

Adobe is proud to be a Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status or any other protected characteristic.