Manager/Sr. Manager – Automotive & Embedded IoT B2B Marketing
Listed on 2026-06-28
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IT/Tech
Job Description Media Tek is a global fabless semiconductor industry leader, providing solutions from the edge to the cloud and powering over 2 billion connected devices every year. Established in 1997, our leading-edge technologies keep the world connected and enhance everyday life. At the forefront of innovation, Media Tek drives advancements in transformative technologies such as AI, 5G/6G, Wi‑Fi 8, and Embedded IoT.
Our high‑performance, power‑efficient solutions form the foundation for a smarter, more connected world — enabling everything from smartphones, smart homes, and AI PCs to high‑performance computing, automotive, embedded IoT systems, and AI data centers. As a trusted partner to the world’s leading brands, we are committed to ensuring access to world‑class technology for everyone. Our dedication to accelerating AI underscores our mission to enrich the future of humanity.
the Role
Are you a strategic B2B marketer with a deep passion for automotive technology, embedded systems, and intelligent IoT who thrives at the intersection of cutting‑edge silicon and high‑impact marketing? Media Tek is looking for a results‑oriented Sr. Manager of Automotive & Embedded IoT B2B Marketing to join our growing global marketing team — a rare and exciting opportunity to shape and own the go‑to‑market narrative for two of the company’s most strategically important and rapidly expanding business areas.
This role carries dual responsibilities spanning both the Automotive and Embedded IoT segments and requires a globally minded marketer who can navigate the complexity of multi‑regional execution across the US, Europe, and Asia — working in close and ongoing alignment with Media Tek’s Taiwan headquarters. The role involves approximately 50% international travel to Europe and Asia, including regular collaboration with Media Tek’s Taiwan HQ and Europe marketing, product, and business units.
The ideal candidate brings a powerful combination of deep automotive technology and embedded IoT market fluency, B2B enterprise marketing expertise, and a proven ability to build compelling campaigns and assets that resonate with senior‑level audiences including OEMs, Tier‑1 suppliers, embedded system integrators, automotive technology partners, IoT platform providers, and fleet and mobility decision‑makers. You will serve as both a strategic architect and a hands‑on executor — translating complex automotive silicon, embedded systems and IoT connectivity stories into differentiated messaging and integrated marketing programs that drive pipeline, awareness, and influence.
If you are curious, commercially minded, globally experienced, and ready to make a measurable impact at one of the world’s leading semiconductor companies, we want to hear from you.
As the Sr. Manager of Automotive & Embedded IoT B2B Marketing, you will be a central force in building Media Tek’s presence and credibility across the intelligent vehicle, embedded systems, and connected IoT ecosystem:
- Go-to-Market Strategy Ownership:
Develop and lead comprehensive B2B marketing strategies for Media Tek’s Dimensity Auto portfolio — including Dimensity Auto Cockpit, Dimensity Auto Connect, Dimensity Auto Drive, and Dimensity Auto Components — as well as Media Tek’s Embedded IoT portfolio spanning smart home, industrial IoT, edge AI, wearables, and connected edge devices, tailored to key target audiences such as global automotive OEMs, Tier‑1 suppliers, system integrators, IoT platform providers, and fleet technology providers. - Integrated Campaign Execution:
Drive end-to-end campaign planning and execution across multiple channels — including digital advertising, content marketing, executive thought leadership, industry events, ABM, email, and social media — to generate awareness, engagement, and qualified pipeline across both the automotive technology and embedded IoT ecosystems, with region‑specific execution across US, EU, and Asia markets. - Compelling Narrative & Content Development:
Partner with Taiwan HQ business unit and engineering teams to translate highly technical automotive silicon and embedded IoT capabilities into clear,…
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