User Product Lead; Platform San Jose

Location:

San Jose

Employment Type:

Regular

• Lead the user-facing product direction for Mini Apps within Tik Tok Open Platform, including foundational capabilities and key verticals such as mini games and mini drama.
• Design and optimize user discovery, consumption, and re-engagement experiences for Mini Apps across Tik Tok, including Search, video anchors, recommendations, sidebar entry points, Add to Home Screen, notifications, and other return-visit scenarios.
• Identify high-impact user scenarios and product opportunities in mini games, mini drama, and other Mini App verticals, and build scalable product capabilities that can be opened to developers.
• Improve product capabilities, traffic allocation, and growth mechanisms by balancing user experience, developer value, monetization, and platform efficiency.
• Own roadmap planning, prioritization, and cross-functional execution. Partner with algorithm, client engineering, monetization, operations, safety, and vertical teams to deliver complex initiatives.
• Track industry and ecosystem trends, identify new opportunities, and explore new user scenarios, business models, and platform capabilities.

• Bachelor’s degree or above, with 5+ years of product management experience in user-facing products, platform products, or growth products.
• Proven experience owning a complex product area end to end, from opportunity assessment and goal setting to solution design, launch, and iteration.
• Strong product leadership and team influence, with the ability to set direction, maintain execution rhythm, and uphold a high bar for product quality.

• Strong understanding of user experience, content distribution, growth mechanisms, and platform ecosystems, with sound judgment across user, developer, and platform value.
• Strong structured thinking, data analysis, and business judgment. Able to define problems clearly, set measurable goals, and drive product iteration through data and user feedback.
• Excellent cross-functional collaboration and execution skills, with the ability to build alignment and drive progress in ambiguous, multi-stakeholder environments.
• Experience with content platforms, gaming, mini drama, open platforms, or ecosystem businesses is preferred.

The base salary range for this position in the selected city is $228000 - $396000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.