Senior Lifecycle Marketing Lead, B2B SaaS & ABX

The Opportunity

Adobe’s Lifecycle Marketing team drives growth through high-impact programs, continuous optimization, and experimentation. We are looking for a strategic and hands-on lifecycle marketing leader to manage a small team and drive pipeline growth across Adobe Creative Cloud and Document Cloud SMB offerings. This role requires deep B2B experience in targeted account marketing and account-based experiences (ABX) —paired with strong analytical rigor and cross-functional influence.

In this role, you will set strategy and operating cadence for email programs, translate business priorities into a clear roadmap, and ensure your team delivers measurable outcomes. You will partner closely with Go-to-Market and Sales to align on target accounts and segments, define success metrics, and deliver coordinated, personalized journeys that accelerate progression from awareness to pipeline.

• Own the email strategy for SMB nurture across Adobe’s creative tools and document solutions, aligning programs to quarterly business priorities and pipeline targets
• Lead, mentor, and develop a team of lifecycle marketers—setting clear expectations, enabling strong prioritization, and driving high-quality execution
• Build and maintain a roadmap and prioritization framework that balances business impact, scalability, and customer experience
• Scale impact through automation and technology improvements; apply performance insights and predictive/ML models to optimize audiences, content, and timing, and to identify new opportunities
• Establish success indicators and reporting with Analytics, including engagement, conversion, and pipeline impact; communicate results and recommendations to senior partners

• 8–10 years of experience in B2B SaaS performance and/or lifecycle marketing, ideally supporting multiple segments, funnels, or product lines
• Experience leading account-based marketing programs, including segmentation, audience strategy, and buying-group engagement
• Marketing automation and email platform expertise, with a track record of using technical capabilities (audience, personalization, testing, and journey orchestration) to improve customer experience and outcomes
• Strong analytics-based decision making; able to translate data into a point of view, influence prioritization, and drive measurable improvement through experimentation
• Demonstrated leadership skills, with experience aligning cross-functional partners and driving execution through ambiguity
• BA/BS degree or equivalent practical experience; MBA a plus

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and Gen Studio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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