Data Scientist – Lifecycle Marketing & Engagement Analytics

Latent View Analytics is a leading global analytics and decision sciences provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide a 360-degree view of the digital consumer, fuel machine learning capabilities, and support artificial intelligence initiatives., Latent View Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions, and turn unstructured data into valuable business assets.

We are looking for a Data Scientist / Analytics Consultant to join the Lifecycle Marketing and Engagement Analytics team
.

This role sits at the intersection of marketing analytics, data science, experimentation, and product analytics
. You will help drive growth across Adobe’s B2B ecosystem by uncovering customer behavior patterns, measuring campaign impact, and generating AI-driven insights.

• Quantify the incremental impact of lifecycle marketing programs, including email, onboarding, engagement, and customer resurrection campaigns.
• Design and analyze holdout tests, A/B experiments, and incrementality measurement frameworks.
• Track and report campaign performance, engagement trends, and business outcomes.
• Identify early warning signals for customer churn, inactivity, and dormancy.
• Conduct ad hoc analyses to support strategic and business decisions.
• Translate complex data findings into clear and actionable recommendations.
• Collaborate with Product Marketing, Lifecycle Marketing, Data Engineering, Product Analytics, and AI enablement teams.

• 4-8 years of experience in data science, marketing analytics, product analytics, or analytics consulting.
• Strong knowledge of experimentation, A/B testing, causal inference, and incrementality measurement.
• Experience analyzing lifecycle marketing and customer engagement programs.
• Strong analytical, problem-solving, and stakeholder-management skills.
• Ability to communicate technical insights clearly to business and marketing teams.

At Latent View Analytics, we value a diverse, inclusive workforce and provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, colour, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.