AI Search, SEO and SEM Manager - Contract

What You’ll Do

AI Search:
Develop Altera’s strategy across answer engine optimization, generative engine optimization, and AI Overview optimization. Optimize content for visibility and citation across platforms such as Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity. Strengthen Altera’s entity authority, structured data, and technical foundations for AI search. Define and track emerging metrics, including AI citations, generative share of voice, referral traffic, and assisted conversions.

Monitor changes in AI search platforms and adapt strategy as the landscape evolves.

SEO:
Own the end-to-end SEO strategy for  and related digital properties. Lead technical SEO initiatives, including crawlability, indexation, schema, Core Web Vitals, canonicalization, internal linking, and site architecture. Conduct keyword, competitive, and content-gap research to identify high-value growth opportunities. Partner with content and web teams to optimize existing pages and develop new content that ranks, engages, and converts. Incorporate SEO requirements into website redesigns, content migrations, and product launches.

SEM:
Develop and manage global paid search campaigns across Google Ads, Microsoft Advertising, and other relevant platforms. Own campaign planning, keyword strategy, audience targeting, bidding, budgets, ad copy, landing-page alignment, and conversion tracking. Optimize performance across click-through rate, cost per click, conversion rate, cost per acquisition, return on ad spend, and pipeline contribution. Coordinate paid and organic search strategies to maximize visibility and improve efficiency.

Manage campaign testing, reporting, governance, and agency support as needed.

Analytics and

Collaboration:

Build integrated reporting across AI search, SEO, and SEM. Translate performance data into clear recommendations for content, web, product marketing, and campaign teams. Collaborate with product marketing, brand, engineering, analytics, creative, and regional teams. Educate stakeholders on search trends, platform changes, and their impact on Altera’s digital visibility. Manage multiple campaigns, work streams, timelines, and cross-functional dependencies.

• 5+ years of experience in SEO, SEM, digital marketing, or search strategy, ideally in B2B technology, SaaS, semiconductor, or a high-growth organization.
• Proven success driving measurable organic and paid search growth.
• Hands-on experience managing paid search campaigns, budgets, bidding strategies, and performance optimization.
• Experience with AI search optimization, including AEO, GEO, or AIO.
• Strong technical SEO knowledge, including schema, crawl analysis, Core Web Vitals, canonicalization, and indexation.
• Proficiency with tools such as Google Ads, Microsoft Advertising, Google Search Console, Google Analytics, Semrush, Ahrefs, and Screaming Frog.
• Strong analytical, project-management, and communication skills.
• Ability to work effectively across marketing, content, web, engineering, analytics, and executive teams.
• Experience in semiconductor, enterprise technology, engineering, or technical B2B markets is preferred.

We use artificial intelligence to screen, assess, or select applicants for the position. Applicants must be eligible for any required U.S. export authorizations.

Contract Employee (Fixed Term)

Shift: Shift 1 (United States of America)

Primary

Location:

San Jose, California, United States

Additional Locations:

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation or any other characteristic protected by local law, regulation, or ordinance.

Altera:
Accelerating Innovators Altera provides leadership programmable solutions that are easy-to-use and deploy in applications from cloud to edge, offering limitless AI possibilities. Our end-to-end broad portfolio of products including FPGAs, CPLDs, Intellectual Property, development tools, System on Modules, SmartNICs and IPUs provide the flexibility to accelerate innovation. Altera is helping to shape the future through pioneering innovation that unlocks extraordinary possibilities for everyone on the planet.

$118.9K - $172.2K USD